360 product photography

Example of Dual-Axis spin photography invented by Martini Studios

360 photography (also referred to as "360 product photography", "360 spin", "360 view", "Spin Photography" or "Product Spin") refers to a photographic technique by which a series of photos are taken of an object as it rotates one full revolution, occasionally on multiple axes. Increasing the number of photos will naturally improve the smoothness of the rotation. For commercial purposes, 20 to 30 frames per rotation is a common standard, however the number of photos per rotation is increasing with advancements in technology. Software is used to compose these individual images into an interactive 360 display that supports drag/swipe to move the object to the left/right and also up/down in the case of multi-axis spins. This causes the visual appearance of a fluidly rotating object.