Stealth ownership
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Stealth ownership occurs when a larger corporation purchases a smaller enterprise but maintains the packaging and advertising strategies of that smaller company.[1] It is common for the purchaser not to disclose that it owns the smaller company in hopes of maintaining the acquired company's image.[1] This phenomenon is very common within the organic movement and is considered part of the Big Organic movement that began in the late 1990s.[1]
References
- ^ a b c Kleppel, Gary; Ikerd, John (2014-07-22). The Emergent Agriculture: Farming, Sustainability and the Return of the Local Economy. New Society Publishers. ISBN 9780865717732.
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