The single was released on September 28, 2018, through several music portals including iTunes.[1]
Composition
A bright, R&B-influenced pop song, "Wow Thing" puts the foursome's powerful vocals in the spotlight and showcases their dynamic through its accompanying music video, released through SM Entertainment's Station X O project. The song emphasizes on self-love and confidence in one’s own actions, urging people to be positive while finding their own path.[4]
The music video was released on September 28, 2018. The MV featured the song's butterfly as a spirit animal flitting about the women as they coolly show off how they're truly "Wow Thing"s around retro-inspired sets. The choreography is both captivating and powerful, with the four punching their fists and grabbing the camera's attention.