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Kamikaze (record label)

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Kamikaze
Parent companyRS Public Company Limited
Founded2007 (2007)
FounderSudhipong Vatanajang
StatusActive
Genre
Country of originThailand
LocationBangkok
Official websitewww.kamikazemusic2020.com

Kamikaze (Template:Lang-th), stylized as kəmikəze, is a Thai record label owned by RS Public Company Limited. It was founded in 2007, and was originally managed by RS producer Sudhipong Vatanajang.[1] The label focused on young artists and catered to a target audience aged 10 to 17 years, as part of RS's restructuring plan to have multiple sublabels focusing on specific audience segments.[2] Some if its best known early artists include Four–Mod, Faye Fang Kaew, Neko Jump and K-Otic.[3] RS also launched a website, zheza.com, to serve as a community site for its target group.[4]

Kamikaze produced several hits in its early years, and by its fifth year, had 32 artists under its umbrella.[5][6] However, Sudhipong departed the company in 2010,[7] and the label gradually lost most of its original artists as they outgrew their intended demographic. The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience[8]—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister luk thung label R Siam, and its music video became a viral sensation.[9][10] However, while the label continued to add new singers to its lineup, they failed to generate the same level of reception, and the label eventually became inactive, amidst the decline experienced by the wider music industry. In September 2017, a rumour circulated online that Kamikaze had closed down.[11][8] This was initially denied by some reports,[12] but the label has since been inactive, and is regarded to have unofficially ceased operations in 2017.[13]

See also

References

  1. ^ "อาร์เอส เอาใจวัยใส เปิดตัวค่ายใหม่ "กามิกาเซ่"". Sanook.com. Archived from the original on 10 April 2007.
  2. ^ Nainapat, Prepanod (14 July 2018). "Recording companies redefine consumers". The Nation. Archived from the original on 30 July 2008. Retrieved 12 April 2019.
  3. ^ Patcha Poonpiriya (8 September 2017). "อำลา 10 ปี 'Kamikaze' อยากรู้ไหมตอนนี้พวกเขาสบายดีไหม เป็นยังไงกันบ้าง". The Standard (in Thai). Retrieved 12 April 2019.
  4. ^ "กามิกาเซ่-ชีซ่า ดอทคอมไพ่ใบใหม่ อาร์เอส". Kom Chad Luek. 5 April 2007. Archived from the original on 8 April 2014. Retrieved 12 April 2019.
  5. ^ "Blitzed for success". The Nation.{{cite news}}: CS1 maint: url-status (link)
  6. ^ Asvasena, Thasong (20 October 2012). "The kids are alright". The Nation. Retrieved 12 April 2019.
  7. ^ "ทางสายใหม่ที่มีแต่คำครหา ของ 'ชมพู ฟรุตตี้'". Kom Chad Luek (in Thai). 7 August 2010. Retrieved 12 April 2019.
  8. ^ a b "สุดเศร้า! ปิดตำนานค่ายเพลง "กามิกาเซ่"". New TV 18 (in Thai). 6 September 2017. Retrieved 12 April 2019.
  9. ^ "'Splash Out' music video gets 8.6m YouTube views". Bangkok Post. 14 May 2013. Retrieved 12 April 2019.
  10. ^ Lersakvanitchakul, Kitchana (1 June 2013). "She's got the moves". The Nation. Retrieved 12 April 2019.
  11. ^ ปรรวดา เพ็ชรมี (6 September 2017). "วิเคราะห์ข่าวลือ "กามิกาเซ่" ปิดตัว เลิกผลิตงาน สิ้นสุด "อาร์เอส" ยุคขายเพลงวัยรุ่น?". GM Live (in Thai). Retrieved 12 April 2019.
  12. ^ "อ่านที่นี่! นักร้องวงในแฉเบื้องลึก ข่าวสะพัด "ค่ายกามิกาเซ่" ปิดตัวแล้วจริงหรือไม่?". Khao Sod (in Thai). 5 September 2017. Retrieved 12 April 2019.
  13. ^ "กาลครั้งหนึ่ง RS เบอร์ 2 ค่ายเพลงยักษ์ใหญ่เมืองไทย กับวันนี้สู่ "ธุรกิจ คอมเมิร์ซ"". Marketing Oops!. 18 March 2019. Retrieved 12 April 2019.
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