Free Range Studios
![]() |
Company type | Private company |
---|---|
Industry | Brand consulting, innovation Consulting, marketing, and storytelling |
Founded | Washington, D.C. (1999) |
Headquarters | San Francisco, California Boston, MA |
Key people | Paul Hammond, Jonah Sachs |
Website | FreeRange.com |
Free Range is an innovation and storytelling company based in San Francisco, California and Boston, MA. Founded in 1999, Free Range is a collective of entrepreneurs, designers, academics and researchers combining a disciplined approach to unlocking innovation with the principles of creative storytelling. Its clients range from for-profit, NGO, and government sectors around the globe.
Films
The firm produced the award-winning 2003 animated short film The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse, and were a commissioned project for the GRACE Communications Foundation.[1]
Books
In July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future.[2] In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing.[3] Sachs released his second book, Unsafe Thinking, in 2018, which explains "how to be nimble and bold when you need it most".[4]
References
- ^ "Media That Matters Film Festival: Films". Mediathatmattersfest.org. Retrieved 2009-07-17.
- ^ Sachs, Jonah (2012). Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future. Harvard Business Review Press. p. 272. ISBN 978-1422143568.
- ^ Sachs, Jonah (5 May 2012). "Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines". Fast Company Co.Exist. Retrieved 10 July 2012.
- ^ https://www.amazon.com/Unsafe-Thinking-Nimble-Bold-When/dp/B07CY5P9YH/ref=sr_1_1?hvadid=252109132286&hvdev=c&hvlocphy=9032156&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=16294727570138726081&hvtargid=kwd-418631837668&keywords=unsafe+thinking&qid=1553702891&s=gateway&sr=8-1
External links
- FreeRange: The official Free Range website.