Get on! Kyoto City Subway
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Get on! Kyoto City Subway (Japanese: 地下鉄に乗るっ, Hepburn: Chikatetsu ni Noru) is a Japanese multimedia advertising campaign produced by the Kyoto Municipal Transportation Bureau since 2013.
History
The origin of the project, a campaign to increase Kyoto Municipal Subway passengers by 50 thousand, started in 2011.[1] At that time, one of the project team called 'Moe-Moe Challenge team' created a character, 'Moe Uzumasa', to promote subway. After that, the project team created her friends and families in sequence.
In 2013, Kyoto Municipal Transportation Bureau held a competition to promote Kyoto Municipal Subway using the characters. Then the characters' refine plan proposed by GK Kyoto, a design studio in Kyoto, was adopted unanimously. Through the refine plan, campaign posters using Moe and her friends, Saki and Misa, with the sales copy 'Get on! Kyoto City Subway'.[2] These characters were newly illustrated by Kamogawa.[3]
Characters
Characters' detailed information was published for the alternative fiction event.[4]
Main characters
- Moe Uzumasa (太秦 萌, Uzumasa Moe)
- Voiced by: Nana Hasegawa
- Moe is a second-year student of high school. She loves a subway affected by her father. She lives near Uzumasa Tenjingawa Station. Her hobby is taking pictures.
- Saki Matsuga (松賀 咲, Matsuga Saki)
- Voiced by: Yui Tsukada
- Saki is Moe's childhood friend. She belongs to the track and field club and is good at running. She lives near Matsugasaki Station.
- Misa Ono (小野 ミサ, Ono Misa)
- Voiced by: Mimori Tanigake
- Misa is Moe's childhood friend. She wears lower half-rimmed glasses. She joined light music club in high school and play the guitar affected by an animation program. She lives near Ono Station.
- Rei Uzumasa (太秦 麗, Uzumasa Rei)
- Voiced by: Kana Takemura
- Rei is Moe's older sister and 25 years old. She works as a curator at a museum in Kyoto. She likes Sake and Tsukemono.
- Ryō Ono (小野 陵, Ono Ryō)
- Voiced by: Mitsuo Yūki
- Ryō is Misa's older brother. He is a student of a university and studying design. He is a geek of digital gadgets.
- Takeru Jūjō (十条 タケル, Jūjō Takeru)
- Voiced by: Kaito Yuasa
- Takeru is Ryō's high school friend. He is an apprentice to a baker. He lives near Jūjō Station.
- Miyako-kun (都くん, Miyako-kun)
- Voiced by: Mitsuko Ōkubo
- Miyako-kun is a mascot character of Kyoto Municipal Subway. He is modeled after rolling stock '50 series' operated on Tozai Line.
- Kyō-chan (京ちゃん, Kyō-chan)
- Voiced by: Mitsuko Ōkubo
- Kyō-chan is a mascot character of Kyoto City Bus.
Collaborated characters
- Sono Uzumasa (太秦 その, Uzumasa Sono)
- Voiced by: Haruka Tomatsu
- Sono is Moe's cousin. She is an official character for Kyoto Gakuen University, which is near Uzumasa Tenjingawa Station. She loves Parantica sita.
- Miyu Karasuma (烏丸 ミユ, Karasuma Miyu)
- Miyu is Ryō's university friend. She is an official character for Kyoto International Manga Museum. She lives near Karasuma Oike Station. She knows a lot about comics. She sometimes works at a part-time shrine maiden at her grandparents' shrine.
- Kyōka Ise (伊勢 京香, Ise Kyōka)
- Kyōka is Rei's drinking companion. She works in JR Kyoto Isetan as an assistant buyer.
- Kakeru Kitamaya (北山 駆, Kitayama Kakeru)
- Kakeru is a member of Super command rescue team in Kyoto City Fire Department. He lives near Kitayama Station. He loves Rāmen, but he easily burn his mouth.
- Aoi Nijo (二条 葵, Nijō Aoi)
- Aoi is a firefighter of Kyoto City Fire Department. She lives near Nijō Station. She studies the soup broth of Udon.
- Miyabi Shijō (四条 みやび, Shijō Miyabi)
- Miyabi works in the public relations department of Daimaru Kyoto Store. She lives near Imadegawa Station. She loves Japanese sweets.
Media
Anime
First 15-second-long anime commercials were produced in 2014 by Gyorai Eizō Inc. with the background theme "sakura" performed by Harumi Ōki. In 2015, another 15-second-long commercials were released.
A short animation was announced in 2016 as a crowdfunding campaign.[5] At first, the goal of the campaign was 1 million yen, but it finally surpassed 10 million Yen, and released in May 2017. Its ending theme is "Kōsen" performed by Harumi Ōki.[6]
In 2018, another crowdfunding campaign was announced to produce anime commercials with male characters, Takeru and Ryo. It finally surpassed 3 million Yen, and released in May 2019.[7]
Novels
A light novel adaptation written by Motoki with art by Kamogawa was first released in 2015. In 2018, another novel adaptation written by Mai Mochizuki was released.
- Kyo Girls Days
| No. | Release date | ISBN |
|---|---|---|
| 1 | September 2, 2015[8] | 978-4-0638-1489-7 |
| 2 | September 2, 2016[8] | 978-4-0638-1553-5 |
- Uzumasa-so Diary
| No. | Release date | ISBN |
|---|---|---|
| 1 | September 13, 2018[9] | 978-4-575-52150-4 |
| 2 | April 11, 2019[10] | 978-4-575-52202-0 |
| 3 | September 12, 2019[11] | 978-4-575-52264-8 |
References
- ^ "Kyoto Subway Creates Moe Character to Boost Ridership". Anime News Network. December 22, 2011.
- ^ "Manga in the frame: images from the British Museum exhibition". The Guardian. 18 May 2019.
- ^ 京都の地下鉄キャラクター「太秦萌」はなぜ“進化”した？ デザイン会社と交通局に聞く制作秘話 (in Japanese). Hatena. Retrieved May 29, 2019.
- ^ ちかつくっ キャラクター設定資料 (PDF) (in Japanese). Retrieved May 29, 2019.
- ^ "Crowdfunding Secured for Anime Short on Kyoto's Subway Girls". Anime News Network. March 19, 2016.
- ^ 交通局の職員が考案し1000万円以上を集めるにまで成長した京都市交通局公式アニメ「地下鉄に乗るっ」が無料公開中 (in Japanese). Gigazine. Retrieved May 29, 2019.
- ^ 京都市営地下鉄「地下鉄男子」アニメCM公開 クラウドファンディングで資金調達 (in Japanese). Information Workshop Co. Retrieved May 29, 2019.
- ^ a b 京・ガールズデイズ｜ラノベ文庫 (in Japanese). Kodansha. Retrieved March 21, 2019.
- ^ 太秦荘ダイアリー 1 (in Japanese). Futabasha. Retrieved March 21, 2019.
- ^ 太秦荘ダイアリー 2 三人娘、探偵になるっ！ (in Japanese). Futabasha. Retrieved March 21, 2019.
- ^ 太秦荘ダイアリー 3 夏の日のアオハル (in Japanese). Futabasha. Retrieved September 12, 2019.
External links
- Official website (in Japanese)
- Subway, Bus One-Day Pass - Kyoto Municipal Transportation Bureau