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Amanda Cassatt

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Amanda Cassatt
Born
Amanda Claire Gutterman

(1991-03-12) March 12, 1991 (age 33)
Washington, D.C., U.S.
EducationColumbia University (BA)
Occupations
  • Entrepreneur
  • marketing executive
  • author
Spouse
Samuel Lee Cassatt
​
(m. 2019)​

Amanda Claire Cassatt (née Gutterman; born March 12, 1991) is an American entrepreneur, marketing executive and author.[1][2] She was also the chief marketing officer at ConsenSys from 2016 until July 2019. Cassatt is the founder and CEO of Serotonin, a Web3 services company.

Early life and education

Cassatt was born to Deborah Gutterman, a neuroscientist at the National Institutes of Health, and Peter Gutterman, a computer scientist at The World Bank in Washington, D.C., where she was educated at the National Cathedral School. Cassatt studied English at Columbia University and graduated magna cum laude in 2013.[1]

Career

Beginning in 2013, Cassat worked as the special projects editor for HuffPost and worked directly with HuffPost's editor-in-chief, Arianna Huffington, to cover topics of unique interest.[3] In addition to her editorial duties, Cassatt also wrote articles for HuffPost, reporting on a variety of issues.[4][5]

Cassatt co-founded Slant, a publishing platform and media outlet, in March 2015. Slant's business model paid contributing writers a flat fee plus a majority percentage of the advertising revenue generated from articles published on the platform, an alternative to outlets that did not pay writers for content (including HuffPost, her previous employer).[6][7] In addition to being the company's co-founder, Cassatt also served as its editorial director.[8][9]

In 2016, Cassatt became chief marketing officer at ConsenSys, the Ethereum blockchain software technology company founded by Joseph Lubin.[10][11] In September 2018, Cassatt spoke at TechCrunch Disrupt in San Francisco about blockchain technology, along with Lubin.[12] She stepped down as chief marketing officer in 2019.[1]

In 2020, Cassatt subsequently founded Serotonin, a Web3 marketing agency and product studio for cryptocurrency companies.[13] She serves as CEO of Serotonin and also serves as president of Mojito, an NFT-based commerce platform incubated by Serotonin.[14][15]

In 2023 she published a book, Web3 Marketing, a nontechnical overview of the concepts surrounding Web3.[16]

Magazines have recognized Cassatt's work in media industry lists including Forbes's 30 under 30 list as well as Inc.'s 30 under 30 list.[17][18]

Personal life

Cassatt married Samuel Cassatt in 2019.[1]

References

  1. ^ a b c d "Amanda Gutterman, Samuel Cassatt". New York Times. 21 July 2019. Retrieved 19 September 2020.
  2. ^ "Daily Kickoff". Jewish Insider. 12 March 2020. Retrieved 19 September 2020.
  3. ^ Iris Hyon (27 March 2019). "On the Cutting Edge of Technology and Leadership". U.S. News & World Report. Retrieved 19 September 2020.
  4. ^ Anna Altman (7 October 2014). "In the Face of Ebola, Stay Calm". New York Times. Retrieved 19 September 2020.
  5. ^ Nimmi Gowrinathan (14 December 2014). "The Torture Report's Missing Victims". Foreign Affairs. Retrieved 19 September 2020. {{cite magazine}}: Cite magazine requires |magazine= (help)
  6. ^ Jack Murtha (13 July 2015). "What it's like to get paid for clicks". Columbia Journalism Review. Retrieved 19 September 2020.
  7. ^ Nathan McAlone (25 November 2015). "Slant wants to transform online media by paying writers 70% of ad revenue — but will that make a difference?". Business Insider. Retrieved 19 September 2020.
  8. ^ Anthony Ha (17 September 2015). "News Startup Slant Combines Crowdsourced Content With Pro Editing". TechCrunch. Retrieved 19 September 2020.
  9. ^ Blanche Johnson (6 November 2015). "Some stars aren't afraid to endorse Donald Trump, but is it a good idea?". Fox News. Retrieved 19 September 2020.
  10. ^ Steven Johnson (16 January 2018). "Beyond the Bitcoin Bubble". New York Times. Retrieved 19 September 2020.
  11. ^ Nick Paumgarten (15 October 2015). "The Prophets of Cryptocurrency Survey the Boom and Bust". The New Yorker. Retrieved 19 September 2020.
  12. ^ "Joseph Lubin, Amanda Gutterman and Sam Cassatt from ConsenSys to Speak at Disrupt SF". TechCrunch. 5 July 2018. Retrieved 19 September 2020.
  13. ^ Nitasha Tiku (13 January 2022). "'Crypto colonizers' in Puerto Rico try to sell locals on the dream". Washington Post. Retrieved 2 April 2023.
  14. ^ Josh Glancy (24 April 2022). "Why are cryptocurrency evangelists flocking to Puerto Rico?". The Times. Retrieved 2 April 2023.
  15. ^ Kayleigh Barber (1 March 2022). "Why Serotonin's CEO believes brands should be taking a 'Web2.5 approach'". Digiday. Retrieved 2 April 2023.
  16. ^ Cassatt, Amanda (2023). Web3 Marketing: A Handbook for the Next Internet Revolution. New York: Wiley. ISBN 9781394171958.
  17. ^ "30 Under 30: Media". Forbes. Retrieved 19 September 2020.
  18. ^ John Boitnott (10 March 2016). "30 Under 30: Movers and Shakers in the Content Industry". Inc. Retrieved 19 September 2020.
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