XHBK-FM

XHBK-FM/XEBK-AM

Nuevo Laredo, Tamaulipas Mexico
Broadcast area	Nuevo Laredo, Tamaulipas Laredo, Texas
Frequency	1340 kHz 95.7 MHz
Branding	Pure Country 95.7
Programming
Format	Country music
Ownership
Owner	Gustavo Alonso Cortez Montiel
Operator	Radio United
Sister stations	KQUR, KBDR, KNEX
History
First air date	November 20, 1935
Former frequencies	1000 kHz (1935-1957)
Technical information
Class	B1 (FM), C (AM)
Power	1,000 watts
ERP	10,000 watts
HAAT	93 meters (305 ft)
Transmitter coordinates	27.4952386°N 99.5001939°W / 27.4952386; -99.5001939
Links
Website	purecountry957.com

XHBK-FM/XEBK-AM (95.7 FM and 1340 AM) is a radio station in Nuevo Laredo, Tamaulipas, Mexico, broadcasting to the Laredo Borderplex. It is owned by Gustavo Alonso Cortez Montiel and currently programmed by Radio United with a country music format known as Pure Country 95.7.

History

XEBK received its concession on March 10, 1936, though it had gone on the air November 20, 1935. It was owned by Gilberto Guajardo and Juan Manuel Cortés and broadcast on 1000 kHz. Francisco Javier Cortés Delgado became the concessionaire in 1957, and under his leadership, XEBK moved to 1340 and increased power to 500 watts day and 250 at night, later increased to 1,000 watts. In 1994, it became an FM combo, adding XHBK-FM 95.7. The current concessionaire took over the station in 2006.

On December 1, 2019, the Cortez family took over XHK-FM 90.9 and relocated the La Raza Regional Mexican format there. XHBK relaunched as "BK 95.7 FM" that same day. XHBK then flipped to Exa FM on December 11, 2020.

On January 1, 2023, Radio United, which operates KQUR, KBDR, and KNEX in Laredo, Texas, began operating the station with a country music format known as Pure Country 95.7.