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XEFE lapegajosa790 logo.png
City Nuevo Laredo, Tamaulipas
Broadcast area Nuevo Laredo, Tamaulipas
Laredo, Texas
Branding La Pegajosa 1090
Slogan La Dueña del Aire
Frequency 1090 AM
Format Regional Mexican
Power Day: 1 kW
Night: 500 watts
Class B
Owner Manuel Cristóbal Montiel Govea[1]
Sister stations XEAM XEHI XELE
Webcast listen live
Website XEFE La Pegajosa online

XEFE-AM (branded as La Pegajosa 790) is a Regional Mexican format AM station that serves the Laredo, Texas United States and Nuevo Laredo, Tamaulipas Mexico border area. XEFE-AM broadcasts on the AM frequency of 790 kHz.


XEFE is among the oldest radio stations in Nuevo Laredo. It came to air in the 1920s, and by 1932 it was owned by Rafael Tijerina Carranza, who would found XEFE-TV in the same city. It originally broadcast on 1000 kHz.

On November 25, 1986, XEFE-AM-TV was sold to Ramona "Ramoncita" Esparza González. Esparza would sell the AM station in 2008 to Manuel Cristóbal Montiel Govea.

External links[edit]


  1. ^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio AM. Last modified 2016-03-31. Retrieved 2014-07-02.

Coordinates: 27°27′25″N 99°31′19″W / 27.4569951°N 99.5218769°W / 27.4569951; -99.5218769