Sandro Paris
 | |
| Sandro Paris | |
| Company type | Subsidiary (S.A.S) |
| Industry | Fashion |
| Founded | 1984 in Paris, France[1] |
| Founder | Évelyne Chetrite |
| Headquarters | 150 du Boulevard Haussmann, , |
Number of locations | 745[2] (2021) |
Area served | Worldwide |
Key people | Évelyne Chetrite & Ilan Chetrite (Artistic Directors) Isabelle Allouch (CEO) |
| Products | |
| Revenue |  €497.6 million[3] (2021) |
| Parent | SMCP Group |
| Website | www |
Sandro Andy S.A.S, commonly known as Sandro Paris, is a French ready-to-wear brand founded in 1984 by Évelyne Chetrite in Paris.
History
Sandro was founded by Évelyne Chetrite with the help of her husband in 1984 as a premium contemporary brand positioned between luxury designer brands and mass market brands.[1][4] Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool."[4]
It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008.[5]
Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge."[5]
Sandro's business model was exclusively wholesale until 2007 when it began opening stand-alone retail stores in Europe.[6] The first Sandro boutique in the U.S. opened in 2011 in New York City.[7]
Isabelle Allouch, a former Balenciaga executive before joining SMCP Group, was named CEO in 2019.[8]
References
- ^ a b Hakmi, Diyana (April 8, 2020). "How Sandro Paris founder Evelyne Chétrite defined her niche in the fashion world". Emirates Woman. Retrieved August 28, 2022.
- ^ "Brands: Sandro". smcp.com. Archived from the original on August 28, 2022. Retrieved August 28, 2022.
- ^ "2021 Full-Year Results" (PDF). smcp.com. March 9, 2022. Retrieved August 28, 2022.
- ^ a b Morris, Lucy (May 31, 2018). "Sandro: The Parisian Brand That Makes That 'French Girl' Look A Reality". Grazia. Retrieved August 28, 2022.
- ^ a b Marshall, Alexandra (September 15, 2017). "How a Mother and Son Duo Created Sandro Homme, a One-Stop Shop for Effortlessly Cool Menswear". W. Retrieved August 28, 2022.
- ^ Moore, Booth (March 24, 2014). "Sandro and the new French contemporary fashion wave in L.A." Los Angeles Times. Retrieved August 28, 2022.
- ^ Edelson, Sharon (September 15, 2011). "Sandro, Maje to Open New York Units". Women's Wear Daily. Retrieved August 28, 2022.
- ^ Spencer, Mimosa (April 2, 2019). "EXCLUSIVE: SMCP Names Isabelle Allouch Sandro CEO". Women's Wear Daily. Retrieved August 28, 2022.
External links
- Official website
- Sandro Paris – brand and company profile at Fashion Model Directory