Mila Kunis on the cover of the June 2014 issue
|Frequency||6 issues per year|
|Final issue||March 2020 (print)|
|Based in||New York City|
Conde Nast purchased the magazine from the original owner, Fairchild Publications in 2000. It was created in 1972 by the publisher of sister magazine Women's Wear Daily, James Brady. The magazine is an oversize format – ten inches wide and thirteen inches tall. Sara Moonves is the editor in chief;
W has a reader base of nearly half a million, 469,000 of which are annual subscribers.
Originally a biweekly newspaper that was spun off from Women's Wear Daily, W became an oversized monthly magazine in 1993.
Often the subject of controversy, W has featured stories and covers which have provoked mixed responses from its intended audience. In July 2005, W produced a 60-page Steven Klein portfolio of Angelina Jolie and Brad Pitt entitled "Domestic Bliss". The shoot was based upon Pitt's idea of the irony of the perfect American family; set in 1963, the photographs mirror the era when 1960s disillusionment was boiling under the facade of pristine 1950s suburbia.
Other controversial issues include Steven Meisel's shoot entitled "Asexual Revolution", in which male and female models (including Jessica Stam and Karen Elson) are depicted in gender-bending styles and provocative poses. In addition, Tom Ford's racy shoot with Steven Klein and the accompanying article on sexuality in fashion came as a shock to some loyal readers. During the interview, Ford is quoted as saying "I've always been about pansexuality. Whether I'm sleeping with girls or not at this point in my life, the clothes have often been androgynous, which is very much my standard of beauty." Steven Klein also was the photographer for the racy photo shoot featured in the August 2007 issue, showcasing David and Victoria Beckham. Bruce Weber produced a 60-page tribute to New Orleans in the April 2008 issue, and shot a 36-page story on the newest fashion designers in Miami for the July 2008 issue. Most of W's most memorable covers are featured on the W Classics page on the magazine's website.
W is also known for its coverage of American and European society. Many of these society luminaries, as well as the elite of the entertainment and fashion industries, have allowed W into their homes for the magazine's W House Tours feature, including Marc Jacobs, Sir Evelyn Rothschild and Imelda Marcos.
In 2011, Steven Meisel created controversy again by promoting fake advertisements throughout the November issue of the magazine. In 2013, Meisel shot RuPaul's Drag Race Season 3 contestant Carmen Carrera in an editorial called "Show girl", promoting the beauty of the transgender model.
In June 2019, Sara Moonves was named as the first ever female editor-in-chief in the magazine's history. The new W team finished the biggest Best Performances issue ever. In the first week of January 2020, W launched 9 covers, a 76-page celebrity portfolio covering 29 celebrities and 20 videos. 
Additionally, W Magazine launched a series of new initiatives and dramatically expanded its digital footprint. They launched W’s first podcast, “5 Things with Lynn Hirschberg,” which has attracted a broad listener base and included guests like Quentin Tarantino, Charlize Theron, Saoirse Ronan, Greta Gerwig, Noah Baumbach, Nicole Kidman, Awkwafina, and Margot Robbie as a part of the new vision for the brand. 
Under Moonves's editorship the magazine underwent a major transition.
On August 14, 2020, W magazine was acquired by a group of new investors. They retained Moonves as editor in chief. Daily Front Row credited Moonves with lining up the investors, which included supermodel Karlie Kloss.
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- "Jennifer Lopez Closed Out the Versace Runway Show In Her Iconic Green Grammys Dress".
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- Editors, The. "Brad Pitt, Chris Evans, Laura Dern, and Six Other Stars Grace the Covers of W's Best Performances 2020 Issue". W Magazine. W Magazine. Retrieved 17 June 2020.CS1 maint: extra text: authors list (link)
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- Freya Drohan (2020-08-14). "Investor Group including Karlie Kloss and Kaia Gerber acquire W magazine". Daily Front Row. Retrieved 2020-10-04.
Sara Moonves, the glossy’s first female editor in chief in its 50-year history, assembled the group, led by model and entrepreneur Karlie Kloss. Other celebrity investors include fashion fixtures Lewis Hamilton and 18-year-old Kaia Gerber.
- Magazines. Doosan Global.