Preloved
 | |
Type of site | Classified advertising |
|---|---|
| Available in | English |
| Founded | 1998 |
| Headquarters | Manchester Airport, , United Kingdom |
| Owner | THG plc |
| Founder(s) | Ian Buzer |
| URL | preloved |
| Users | 10M+ |
| [1][2] | |
Preloved.co.uk is a classified advertising website based in the UK. It was founded by Ian Buzer in 1998 and bought by The Hut Group in 2014.[1][2]
History
[edit]Preloved was founded by Ian Buzer in 1998.[1] Initially for second-hand and vintage items, it became of the largest sites for advertising pets, horses and livestock. In 2012, it was ranked 2nd in the UK for classified ads by Hitwise.[3] In 2013, it recorded over 1.1 billion page views on its advert pages.[4] As of 2014, Preloved was the largest independent classified ads site in the UK.[3]
In March 2014, Moo Ltd, the owner of Preloved.co.uk, was bought by The Hut Group.[5][6][7]
In July 2015, Preloved launched its first ever mobile app for iOS focused on Apple's iPhone market.[8] An Android version was launched on 3 November 2015.[9]
Business model
[edit]Preloved has no listing or selling fees. But users can pay to get their advertisements more exposure. It has over 10 million members and hundreds of thousands of adverts in over 500 categories.[1]
Advertisements which have been created in the last twelve days are initially reserved only for upgraded buyers but they become available to all after the twelve days.[10] For business sellers, Preloved requires users to maintain a monthly business membership.[11]
References
[edit]- ^ a b c d "About Us - Preloved". Preloved. Retrieved 21 October 2022.
- ^ a b "The Hut Group acquires Moo Ltd, operators of Preloved.co.uk". The Hut Group. 25 April 2014.
- ^ a b "Homepage - Hitwise - Competitive Intelligence & Consumer Insights". Hitwise - Competitive Intelligence & Consumer Insights.[permanent dead link]
- ^ (Press Release) http://static.preloved.co.uk/static/images/press/preloved2013_screen.png
- ^ Bell, Alex (28 March 2014). "The Hut Group snaps up Moo Ltd".
- ^ "Preloved acquired by The Hut Group Limited in a transaction managed by international advisor BCMS". BCMS. March 2014.
- ^ "Retailing group the Hut Group buys Preloved.co.uk classified portal". Internet Retailing.
- ^ "Preloved : The UK's most trusted marketplace on the App Store". App Store. 8 June 2021.
- ^ "Are You on the Go with Preloved Yet? #PrelovedOnTheGo - Preloved UK". 13 June 2015.
- ^ https://secure.preloved.co.uk/eu?qs=JfkBZrgTL0Us_mTRoTIqPfCxFFVK68QIgWR8O2F9jgrDlqT_SK8RQQ (registration required)
- ^ "Selling on Preloved, How to Sell on Preloved, UK Guide | My Parcel Delivery". www.myparceldelivery.com. Retrieved 3 July 2019.
