Hitwise

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Hitwise
TypeOnline Market Intelligence
IndustryMarketing, Audience Analysis, Digital Media
Founded1997
HeadquartersLos Angeles, California
ProductsAudienceView
OwnerConnexity
Number of employees
250
Websitehttp://www.hitwise.com

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. Hitwise provides marketers with online insights to help them understand, track and grow market share. Using Hitwise, marketers can define, understand and target audiences to optimize their multi-channel marketing campaigns. Hitwise enables users to not only understand how traffic moves between websites and industries, but also who the audiences are behind that traffic. Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer.

The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns.

In 2006 Hitwise was valued at £180m[1] and was subsequently acquired by Experian for $240m on 19 April 2007.[2]

In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015.

History[edit]

Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.[3] Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise’s reports.

In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore. In 2003 Hitwise launched in the United States. In 2006 Hitwise purchased HitDynamics, a bid management and web analytics platform. In 2009 Hitwise launched in Canada and Brazil. In 2010 Hitwise launched in France and India.

Aquisitions[edit]

  • Hitwise was acquired by Experian in 2007.
  • Hitwise was acquired by Connexity in 2015.
  • Hitwise closed in 2020.

Company ranking[edit]

Awards[edit]

  • 2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)[4]
  • 2004: UK Revolution Awards – Winner Most Innovative UK Digital Business
  • 2002–2006: Deloitte Fast 50

See also[edit]

Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, SimilarWeb and Spyfu.[5]

References[edit]

  1. ^ Harrington, Ben (2006). "Hitwise eyes up £180m sale". Hitwise value. London: Telegraph. Archived from the original on 14 December 2006. Retrieved 11 December 2006.
  2. ^ "Experian Acquires Hitwise". Hitwise Acquisition. Hitwise. 2007. Archived from the original on 22 April 2007. Retrieved 15 May 2007.
  3. ^ "Company History". Hitwise History. Hitwise. 2006. Retrieved 27 October 2009.
  4. ^ "Hitwise Factsheet". About Hitwise – Factsheet. Hitwise. 2006. Archived from the original on 8 December 2006. Retrieved 11 December 2006.
  5. ^ "MAXPlaces Marketing". Friday, 12 April 2019

External links[edit]