Foxton Fizz
 | This article contains promotional content. (February 2019) |
| Country of origin | New Zealand |
|---|---|
| URL | https://www.foxtonfizz.com/ |
Foxton Fizz is the name of a soft drink produced in Foxton, and New Zealand on the North Island.
Background
The Foxton Fizz factory started up its machines in 1918, bringing their fizz to Foxton.[1] Foxton Fizz is 106 years old and one of the last independent soft drink companies in New Zealand.[2]
For an entire century, it has operated from the Foxton Fizz factory on 8 Whyte Street and delivered its fizz around New Zealand in its now iconic wooden crates.[2] What started as a local drink soon became a familiar offering in lunch bars and hotels, and a staple at family gatherings and celebrations in. The business began to decline after Coca-Cola began pushing their product into regional New Zealand. One initiative to try and counter the entry of Coca-Cola was offering a home drop service where customers would get a crate of bottles and then leave the empties out to be swapped for freshly-filled Foxton Fizz (similar to a milk delivery). However, the service ended following the advent of vending machines.[3]
Starting as a family business, Foxton Fizz passed through several hands in the Perreau family. Foxton Fizz continued to thrive during tough market conditions, making small changes like: using reusable glass bottles to replace soda siphons in 1955, and using recyclable cartons from 2008 onwards to become a more environmentally-friendly company.[2] At the time of the ownership change in 2006 the company was still using the original machinery from 1918.[3]
When Murray Perreau decided to close down the company, a group of friends from Wellington got together and bought Foxton Fizz.[2]Consumers are now showing a renewed interest in unique brands and connecting with local history. Foxton Fizz continues to gain popularity and is found in great cafes, supermarkets and dairies all over New Zealand.[4]
Products
The fizz comes in multiple flavours, including Lime, Raspberry, Kola, Lemonade, Creaming Soda, and Cocktail. In mid-2020 the company started producing 1.5L bottle variants.
References
- ^ McKinnon, Malcolm (21 February 2007). "Manawatū and Horowhenua: Foxton Fizz". Te Ara: The Encyclopedia of New Zealand. Ministry of Culture and Heritage, New Zealand. ISBN 978-0-478-18451-8. Retrieved 13 March 2007.
- ^ a b c d "History of Foxton Fizz". Foxton Fizz. Retrieved 15 February 2013.
- ^ a b Galuszka, Jono (5 January 2018). "Foxton Fizz pops the top off 100 years in business". Stuff.co.nz. Retrieved 14 January 2021.
- ^ "Our Story". Foxton Fizz™. Retrieved 30 August 2023.
External links
- Foxton Fizz website
- Close Up: Foxton Fizz (5:54), TVNZ, 24 July 2006