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Header bidding

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Header bidding dataflow

Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time.[1] Google has been reported to have referred internally to header bidding as an "existential threat".[2][3][4]

References

  1. ^ Bilton, Ricardo (August 18, 2015). "WTF is header bidding?". Digiday. Retrieved 2021-11-06.
  2. ^ Gooding, Sarah (November 5, 2021). "AMP Has Irreparably Damaged Publishers' Trust in Google-led Initiatives". WP Tavern. Retrieved 2021-11-06.
  3. ^ Joseph, Seb (October 27, 2021). "Ad execs dismayed, but not surprised, by tactics Google allegedly used". Digiday. Retrieved 2021-11-06.
  4. ^ Wakabayashi, Daisuke; Hsu, Tiffany (2021-01-17). "Behind a Secret Deal Between Google and Facebook". The New York Times. ISSN 0362-4331. Retrieved 2021-11-06.


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