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Legit.ng
Legit.ng
Type of site
News, Entertainment, Politics
Available inEnglish, Hausa
Founded2012; 12 years ago (2012)
Headquarters
Lagos
,
Nigeria
Area servedNigeria
Employees60
URLwww.legit.ng
RegistrationNone
Launched2012
Current statusActive
Written inHTML, CSS, JavaScript

Legit.ng (formerly Naij.com)[1] is a Nigerian digital media and news platform.[2]

It was ranked as the #1 news and entertainment platform and the 7th overall most visited website in Nigeria by Alexa Internet in 2018.[3][4] Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.[5]

History

Founded in 2012, Legit.ng has its headquarters in Ikeja, Lagos, Nigeria and launched an editorial hub in the country’s capital, Abuja, in May 2015. Legit.ng is partner of Genesis Media global consumer Internet company which also cooperates with Tuko (in Kenya) and Yen (in Ghana).[6]

In May 2014, Legit.ng released an Android mobile app.[7] It soon became #1 in its category in Nigeria and was featured by Google Play Market. The app hit 500,000 installs in 10 months.[8] The all-time number of installs is now getting close to 5M. 

In June 2015, Legit.ng partnered with browser software makers Opera Software and telecoms giant MTN Group to bring "one million days of free Internet to Nigeria".[9]

The website's servers were attacked by hackers in July 2015.[10]

In August 2015, a news section in the Hausa language[11] was launched.[12]

In February 2016, Legit.ng was among the first in Nigeria to roll out Facebook’s instant articles.[13][14] In 2017, Facebook did a case study of this launch with Legit.ng and published the story in the Facebook Audience Network.[15]

In March 2017, Legit.ng started a local journalism project to connect the reporters representing all the 36 states and the FCT.[16] In the same period, a missing person initiative was launched,[17] which in future helped Nigerians find their loved ones and return them home.[18]

In October 2018, Naij.com changed its name to Legit.ng.[19]

In February 2019, Legit.ng was among 87 media organizations selected across 28 countries to receive Google News Initiative funds.[20]

In July 2019, Legit.ng received an award for the most people-friendly online platform for election coverage during the 2019 polls.[21] The recognition was held at the Suncity Champion of Democracy and Development Awards held in Abuja.

A new desk, human interest, was launched to tell more stories about outstanding Nigerians both at home and in the diaspora in February 2020.

In October 2020, Legit.ng organized Big Naija Independence[22] prominent student contest to celebrate Nigeria's 60th Independence. The Big Naija Independence contest was aimed at spotting young talented students passionate about journalism and writing.

Popularity

As of July 2015, it has more than 13 million monthly readers and is ranked as the 7th overall most visited website in Nigeria and the first among publishers by Alexa.[4] Currently the website's Facebook community has over 4.3 million members.[23] Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.[5]

In October 2018 the number of Legit TV[24] YouTube channel subscribers exceeded 100,000 and the page got verified by the network. It has been ranked among the top 50 YouTube channels in Nigeria by vidooly.com.[25]

Contributors

Bloggers and columnists include Japheth J. Omojuwa, Tolu Ogunlesi, and Ogunlowo Joseph contribute to the platform. Legit.ng also generates content based on user-submitted stories.

References

  1. ^ Okuku, Mitchelle (2018-10-24). "NAIJ.com upgrades to Legit.ng". Legit.ng - Nigeria news. Retrieved 2018-11-02.
  2. ^ "[Latest] Top 21 Blogs In Nigeria 2018 Popular Nigeria Blogs - Oasdom". Oasdom. 2017-08-29. Retrieved 2018-11-09.
  3. ^ "Top Sites in Nigeria". Alexa Internet. Archived from the original on 2020-04-25. Retrieved 2018-11-20.
  4. ^ a b "Legit.ng Traffic, Demographics and Competitors". Alexa Internet. Archived from the original on 2018-11-20. Retrieved 2018-11-20.
  5. ^ a b Socialbakers. "Facebook stats of popular Media pages in Nigeria". Socialbakers.com. Retrieved 2018-11-09.
  6. ^ "Почему украинские медийщики решили, что проще зарабатывать деньги в Африке и на Филиппинах → Roem.ru" (in Russian). 2017-07-19. Retrieved 2017-10-23.
  7. ^ "NAIJ Legit.ng: Nigeria News Breaking & Trending - Apps on Google Play". play.google.com. Retrieved 2018-11-13.
  8. ^ Ukwu, Jerrywright (2015-03-30). "History! Naij.com Is The First Nigerian App To Reach 500,000 Downloads". Legit.ng - Nigeria news. Retrieved 2018-11-13.
  9. ^ Anozim (2015-06-26). "MTN, Opera Software Partner to Improve Internet Access | The Guardian Nigeria". Ngrguardiannews.com. Retrieved 2015-07-28.
  10. ^ "Internet Vulnerability: Cyber attacks on Naij.com To Boko Haram Cyber Terrorism | WAKAPOST". Wakapost. 2015-07-16. Retrieved 2015-07-24.
  11. ^ "Hausa Daily News | Labaran Hausa - LEGIT.NG". Legit.ng - Nigeria news. (in Hausa). Retrieved 2018-11-14.
  12. ^ "Naij.com Launches Hausa News Portal - Nigerian Bulletin - Trending News". Nigerian Bulletin - Trending News. Retrieved 2018-11-14.
  13. ^ "Facebook Extends Instant Articles to All Android Users – Adweek". www.adweek.com. Retrieved 2018-11-19.
  14. ^ "Instant Articles Launches to Everyone on Android, with More Than 350 Publications Globally | Facebook Media". Retrieved 2018-11-19.
  15. ^ "Naij.com success story". Facebook. Retrieved 2017-11-15.
  16. ^ Ikeke, Nkem (2017-03-09). "NAIJ.com is looking for local reporters to take part in brand new Local Journalism Project". Legit.ng - Nigeria news. Retrieved 2018-11-19.
  17. ^ Ejiofor, Clement (2017-07-23). "Raise alarm about missing person or case of kidnapping in Nigeria via Legit.ng". Legit.ng - Nigeria news. Retrieved 2018-11-19.
  18. ^ Odejobi, Micheal (2017-09-01). "Nigerian boy goes missing on his way to church (photo)". Legit.ng - Nigeria news. Retrieved 2018-11-19.
  19. ^ "The biggest Nigeria publisher NAIJ.com upgrades to Legit.ng". Tribune. 2018-10-18. Retrieved 2018-11-19.
  20. ^ "Case study - Legit" (PDF). Google News Initiative. Retrieved 15 March 2021.
  21. ^ "Legit.ng nominated for most people friendly online platform award". www.mynigeria.com. 2019-07-09. Retrieved 2020-10-21.
  22. ^ "Big Naija Independence: Prominent Students Contest". www.specials.legit.ng. Retrieved 2020-10-21.
  23. ^ "Naij.com". Facebook. Retrieved 2015-07-24.
  24. ^ "Legit TV". YouTube. Retrieved 2018-11-20.
  25. ^ "Top 50 YouTube channels in Nigeria | Most Subscribed Youtube Channel - Vidooly". vidooly.com. Retrieved 2018-11-20.
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