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Ooni (company)

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Ooni Pizza Ovens
FormerlyUuni
Company typePrivate
Founded2013
FoundersKristian Tapaninaho and Darina Garland
HeadquartersEdinburgh, Scotland, UK
ProductsMulti-fuel pizza ovens and range of other cooking equipment
BrandsOoni
Websiteooni.com

Ooni is an outdoor pizza oven company based in Edinburgh, Scotland. The ovens are designed in Scotland but made in China.[1][2][3][4] Ooni launched the world's first portable wood-pellet fired pizza oven in 2012. Ooni specialises in high-temperature outdoor pizza ovens for residential customers.

History

The company was founded in 2012 by husband-and-wife team Kristian Tapaninaho, a native of Finland, and Darina Garland.[5][6][7][8]

The company was formed around Tapaninaho’s invention of the world's first portable and affordable wood-fired oven used for cooking pizzas and other foodstuffs suitable for high-temperature baking, up to 500 °C (932 °F).[1][2][3][4][8] Ooni has won several awards, including the Retailers’ Choice Award at Glee Birmingham 2015.[9]

Products

The original Ooni was launched on Kickstarter in 2012.[7][8][10][11] Since then, the company has had a number of other product launches on crowdfunding platforms.

The company has launched several variations on the original Ooni oven, and the current model is called Fyra 12 - a wood-pellet-fired oven which heats up to 500 °C (932 °F) in 10 minutes and cooks a 12-inch Neapolitan-style pizza in 60 seconds.[12]

In April 2017, Ooni launched an Indiegogo campaign for its larger Ooni Pro model, a 'quad fueled' outdoor pizza oven capable of cooking 16-inch pizzas with wood, charcoal, gas or wood pellets for fuel. The Indiegogo campaign for Ooni Pro raised over $1 million,[citation needed] and the Ooni Pro was launched to customers in November 2017.

On 26 February 2019 Ooni introduced the Ooni Koda, a gas-powered portable pizza oven capable of reaching 500 °C (932 °F) and cooking pizzas in 60 seconds. Ooni Koda received the Hearth, Patio & Barbeque Association 2019 VESTA Award for Best Innovative Product and the National Hardware Show Retailer's Choice Award 2019, and was a 2019 Chelsea Flower Show Awards Finalist.[citation needed]

On 27 August 2019 Ooni launched a new Kickstarter campaign for the Ooni Karu.

On 4 March 2020, Ooni introduced the Ooni Koda 16.[13] Around this time, Ooni started using numbers at the end of each of their oven models to represent the size of pizza that can be cooked in each oven.

On 16 June 2021, Ooni launched Ooni Karu 16.[14] The oven became the first (and so far only) pizza oven to be 'Recommended for Domestic Use' by the Associazione Vera Pizza Napoletana (AVPN).[15]

Employees and headquarters

The company today employs around 350 people at its headquarters at Edinburgh in Scotland, Austin, Texas and Bonn, Germany, as well as staff in other countries.[7][failed verification][8][failed verification][16][failed verification]

Name change

On 17 July 2018 the company officially changed its name to Ooni from its previous name of Uuni.[17] 'Uuni' means 'oven' in Finnish.

References

  1. ^ a b "Fresh pickings | The Sunday Times". www.thesundaytimes.co.uk. Archived from the original on 8 May 2016. Retrieved 27 April 2016.
  2. ^ a b "Rage against the machines | The Sunday Times". www.thesundaytimes.co.uk. Archived from the original on 8 May 2016. Retrieved 27 April 2016.
  3. ^ a b "This connected workshop is a tech-filled haven (Wired UK)". Wired UK. Retrieved 27 April 2016.
  4. ^ a b "Uuni 2 Pizza Oven". uncrate.com. Retrieved 27 April 2016.
  5. ^ Hall, Zoe Dare. "Why we moved to... Edinburgh".
  6. ^ "The Team – Uuni Resources". resources.uuni.net. Retrieved 27 April 2016.
  7. ^ a b c Kauppalehti. "Tärkeimmät talousuutiset | Kauppalehti". Kauppalehti (in Finnish). Retrieved 27 April 2016.
  8. ^ a b c d "Pellets Pizzaofen Uuni 2S mobil". Grillforum und BBQ - www.grillsportverein.de. 26 April 2016. Retrieved 27 April 2016.
  9. ^ "Glee Retailers' Choice Award 2015 winner announced - Garden Centre Retail". Garden Centre Retail. 16 September 2015. Retrieved 27 April 2016.
  10. ^ "Uuni Stack - A clever way to prove dough & store ingredients". Kickstarter. Retrieved 27 April 2016.
  11. ^ "Uuni - a small, fast & affordable wood-fired pizza oven". Kickstarter. Retrieved 27 April 2016.
  12. ^ USA, Ooni (25 June 2020). "The evolution of Ooni 3 to Ooni Fyra". Ooni USA. Retrieved 10 June 2022.
  13. ^ "Ooni's Koda 16 pizza oven is the rare kitchen gadget that delivers on its promise". Techcrunch.
  14. ^ "The Ooni Karu 16 Multi-Fuel Pizza Oven bakes massive Italian treats". Stuff. 13 September 2021. Retrieved 22 April 2022.
  15. ^ "Ooni". AVPN. Retrieved 22 April 2022.
  16. ^ "About Us".
  17. ^ "We are now Ooni". 17 July 2018.
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