Jump to content

Cume

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by InternetArchiveBot (talk | contribs) at 14:35, 31 December 2023 (Rescuing 1 sources and tagging 0 as dead.) #IABot (v2.0.9.5). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.

The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.[1]

References

  1. ^ "Terms for the Trade". Arbitron. Retrieved 2008-06-30.
Stub icon

This broadcasting-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Cume&oldid=1192822713"