f6 (cigarette)
 A pack of f6 cigarettes produced for a short period, with a GDR seal and a price in West German Deutsche Mark at the DDR-Museum | |
| Product type | Cigarette |
|---|---|
| Owner | Philip Morris International |
| Produced by | 'f6 Cigarettenfabrik Dresden GmbH" |
| Country | East Germany |
| Introduced | 1959 |
| Markets | East Germany, Germany, Luxembourg[1][2][3] |
| Previous owners | VEB Dresdner Zigarettenfabriken |
f6 (German pronunciation: [ʔɛf zɛks]) is a German cigarette brand owned by Philip Morris International and produced by the f6 Cigarettenfabrik Dresden GmbH.[4]
History
F6 was launched in East Germany in 1959 by the VEB Dresdner Zigarettenfabriken and were produced there until 1990. After German reunification, and based on experience from the East German Cabinet brand that was purchased by Reemtsma, and their marketing towards West German consumer needs which led to a fall of market share from 30% to 12% in East Germany, the marketing of f6 emphasises its East German origin with familiar packaging and appropriate slogans.
f6 had an 18% market share in the East German cigarette market, and a 3.5% market share in the reunified-German cigarette market (8th place). To that point the manufacturers' pricing also played a role, with the brand being priced below the market average. The brand was awarded a Golden Effie, the most important award in the German marketing industry for its marketing and brand communication. With the f6 Music Awards, the brand hoped to strengthen its East German image by explicitly promoting music from the region.
f6 cigarettes are manufactured in a listed building, the Zigarettenfabrik Jasmatzi, in the Striesen district of Dresden.
A pack of f6 cigarettes costed 3,20 Deutsche Mark in East Germany.[5]
At the end of 2012, the cigarettes were taken off the market except for the "f6 Original" brand and replaced by the Chesterfield brand.[6][7]
In March 2018, the price of a pack of f6 cigarettes in Germany was raised.[8]
Trivia
- The name "f6" stands for "Filterzigarette der 60er Jahre"[9] which translates to filter cigarette of the 60s. The claim that the name comes from a former production site at Yenidze, being close to the Fernverkehrsstraße 6 in East Germany (F6 for short), is not true.
Products
- f6 (nicotine: 0.8 mg; tar: 10 mg; carbon monoxide: 9 mg)
- f6 silver (nicotine: 0.3 mg; tar 3 mg; carbon monoxide: 4 mg) (no longer produced)
- f6 blue (nicotine: 0.5 mg; tar: 6 mg; carbon monoxide: 7 mg) (now Chesterfield Blue)
- f6 Fine Flavor (formerly f6 Light) (nicotine: 0.8 mg; tar 7 mg; carbon monoxide: 8 mg) (no longer produced)
- f6 International Blend (nicotine: 0.8 mg; tar: 10 mg; carbon monoxide: 10 mg) (no longer produced)
- f6 Full Flavor (formerly f6 red or f6 sun) (nicotine: 0.8 mg; tar: 10 mg; carbon monoxide: 10 mg) (now Chesterfield Red)
- f6 Menthol (nicotine: 1.0 mg; tar: 12 mg; carbon monoxide 9 mg) (no longer produced)
- f6 Menthol Fresh (nicotine: 0.5 mg; tar: 6 mg; carbon monoxide: 7 mg) (now Chesterfield Menthol)
- f6 Quick Sticks Fine Flavor (Long pre-made tubes, intended to be quickly inserted into a cigarette tube and then cut with scissors.)
- f6 Zigarettentabak (rolling tobacco 120 g)
- f6 Zigarettentabak (rolling tobacco 30 g)
- f6 Zigarillos (cigarillos)
- f6 Tobacco Block (compressed tobacco block, in a box that is inserted into a specialized cigarette injector.)
See also
References
- ^ "BrandF6 - Cigarettes Pedia". www.cigarettespedia.com.
- ^ "f6". www.zigsam.at.
- ^ "Brands". www.cigarety.by.
- ^ "Building Leading Brands". www.pmi.com.
- ^ "Zigaretten in der DDR - 40-Jahre-DDR.de / Das Ost Blog". www.40-jahre-ddr.de.
- ^ "Dresdner Zigarettenmarke f6 wird zu Chesterfield". SPUTNIKA ist die Informationsplattform für Marketing im Mittelstand und Dienstleister-Suchmaschine für Marketer.
- ^ "Die letzte Kippe - "f6" und dann Schluss - Ost-Blog". 19 December 2012.
- ^ "Zigaretten werden wieder teurer - Wunderweib".
- ^ "Diese Ostmarken haben sich im Westen behauptet". Die Welt (in German). 2 October 2010. Retrieved 8 March 2015.