Trademark look
Trademark look[1][2] or signature look[3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama[4] or the Merkel-Raute hand gesture of German Chancellor Angela Merkel.[5][6] It can also refer to the clothes of a certain subculture.[7]
Some trademark signatures may have started as in-jokes, but have then come to have been recognised by a wider audience.
Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them.[8]
The term trademark look (or anything similar) is not used in trademark law and a trademark look is not necessarily trademark protected in itself.
See also
- Catchphrase
- Leitmotif
- Signature song
- Signature weapon
- Trope (literature)
- List of filmmaker's signatures
References
- ^ Answers.com "10 Celebrities Without Their Trademark Looks" retrieved 2014-01-15
- ^ CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 2014-01-15
- ^ The Telegraph "Signature looks: 12 of the best" retrieved 2014-01-15
- ^ about.com "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 2014-01-15
- ^ "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013.
- ^ "'Merkel diamond' takes centre stage in German election campaign". The Guardian. 3 September 2013. Retrieved 8 September 2013.
- ^ "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
- ^ E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 2014-01-15
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