Trademark look

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Trademark look[1][2][3] or signature look[4] is an informal term for the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama[5] or the Merkel-Raute of German Chancellor Angela Merkel.[6][7] It can also refer to the clothes of a certain subculture.[8]

Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them.[9][10]

The term is not used in trademark law and a trademark look is not necessarily trademark protected in itself.

See also[edit]


  1. ^ "10 Celebrities Without Their Trademark Looks" retrieved 2014-01-15
  2. ^ CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 2014-01-15
  3. ^ Daily Mail "Victoria Beckham claims the Alice band as her hair-raising new trademark look" retrieved 2014-01-15
  4. ^ The Telegraph "Signature looks: 12 of the best" retrieved 2014-01-15
  5. ^ "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 2014-01-15
  6. ^ "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013. 
  7. ^ "'Merkel diamond' takes centre stage in German election campaign". The Guardian. 3 September 2013. Retrieved 8 September 2013. 
  8. ^ "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013. 
  9. ^ E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 2014-01-15
  10. ^ Daily Mail "That's not like you! Justin Theroux swaps his trademark biker boy look for a preppy polo shirt and a baseball cap" retrieved 2014-01-15