Trademark look

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Trademark look[1][2] or signature look[3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama[4] or the Merkel-Raute of German Chancellor Angela Merkel.[5][6] It can also refer to the clothes of a certain subculture.[7]

Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them.[8]

The term is not used in trademark law and a trademark look is not necessarily trademark protected in itself.

See also[edit]


  1. ^ "10 Celebrities Without Their Trademark Looks" retrieved 2014-01-15
  2. ^ CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 2014-01-15
  3. ^ The Telegraph "Signature looks: 12 of the best" retrieved 2014-01-15
  4. ^ "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 2014-01-15
  5. ^ "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013.
  6. ^ "'Merkel diamond' takes centre stage in German election campaign". The Guardian. 3 September 2013. Retrieved 8 September 2013.
  7. ^ "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
  8. ^ E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 2014-01-15