Trademark look or signature look is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama or the Merkel-Raute of German Chancellor Angela Merkel. It can also refer to the clothes of a certain subculture.
Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them.
The term is not used in trademark law and a trademark look is not necessarily trademark protected in itself.
- Answers.com "10 Celebrities Without Their Trademark Looks" retrieved 2014-01-15
- CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 2014-01-15
- The Telegraph "Signature looks: 12 of the best" retrieved 2014-01-15
- about.com "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 2014-01-15
- "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013.
- "'Merkel diamond' takes centre stage in German election campaign". The Guardian. 3 September 2013. Retrieved 8 September 2013.
- "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
- E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 2014-01-15
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