Jayrem Records
Appearance
Jayrem Records,[1] a New Zealand record company, has operated since the early 1980s. Initially concentrating on alternative rock and indie music, the Wellington-based company was, for many years, the main rival to South Island based Flying Nun Records, and produced records which had a similar sound to its southern compatriot, though concentrating less on the Dunedin-sound groups which formed a major part of Flying Nun's repertoire. Jayrem's repertoire extended into Urban Pasifika and Māori music, as well as folk/roots and reggae.
Over 100 albums have been released[by whom?] on the Jayrem label, with notable releases from artists ranging from Upper Hutt Posse and Dalvanius Prime to Jordan Reyne and Cassandra's Ears.
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