Lion Mark (toys)
Appearance
The Lion Mark is a British consumer symbol developed in 1988 by British Toy & Hobby Association (BTHA) and used to identify toys denoted as safe and of high quality.[1]
It represents a red and white lion face in a triangle with a yellow background and green borders.[1]
This conformity mark is voluntary and only members of the British Toy & Hobby Association can use it.[2]
It certifies conformity to EN 71 standards[3] and EN 62115 in the case of electrical toys.[4]
The Lion Mark is used also to indicate shops as "Approved Lion Mark Retailers", in according with a joint initiative of British Toy & Hobby Association with Toy Retailers Association (TRA).[5]