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Site retargeting

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This is an old revision of this page, as edited by JJMC89 bot III (talk | contribs) at 07:09, 27 September 2019 (Moving Category:Internet advertising methods to Category:Online advertising methods per Wikipedia:Categories for discussion/Speedy). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser.[1] That cookie allows the marketer to target the website visitor with advertising elsewhere on the internet using retargeting.

A related technique used by retailers involves dynamic creative, which allows the marketer to customize the ad displayed to any site visitor, for example displaying a picture of a product the visitor was viewing earlier, but did not purchase.

See also

References

  1. ^ "The Future of Retargeting, Remarketing and Remessaging". Marketing Land. Retrieved 30 July 2012.
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