Blue Band (brand)
| Product type | Private |
|---|---|
| Owner | Upfield |
| Markets | International |
| Previous owners | Unilever |
Blue Band (known as Rama in Germany) is an Upfield brand of margarines, cheese spread and vegetable fat spreads.[1] A Dutch brand developed by Van den Bergh[2] it remains widely available in Germany, where it has been sold since 1924.
History
Blue Band was developed as a premium quality margarine.[3]
Blue Band is sold in 65 countries — and are called Bonella, Country Crock, Doriana, Dorina, Imperial, La Perfecta, Maizena, Milda, Mirasol, Planta, Planta Fin, Primavera, Rama, Sana, Stork, Tulipan, and Vitam. [4]
References
- ^ Blue Band, Rama | Brands in action | Unilever Global
- ^ http://www.historywebsite.co.uk/articles/maypole/maypole01.htm
- ^ Jones, Geoffrey (2005). Renewing Unilever : Transformation and Tradition. Oxford University Press. p. 122. ISBN 978-0-19-155638-8.
- ^ Blue Band, Rama | Brands in action | Unilever Global