Valarie Zeithaml

Valarie Zeithaml
Title	David S. Van Pelt Family Distinguished Professor of Marketing
Academic work
Discipline	Marketing
Sub-discipline	Services marketing, Service quality
Institutions	UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable works	Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."

Selected publications

Books

• Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.

External links

• UNC profile