Valarie Zeithaml

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Valarie Zeithaml
TitleDavid S. Van Pelt Family Distinguished Professor of Marketing
Academic work
DisciplineMarketing
Sub-disciplineServices marketing,
Service quality
InstitutionsUNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable worksDriving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."[1]

Selected publications[edit]

Books[edit]

  • Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.

References[edit]

  1. ^ "The World's Most Influential Scientific Minds | Thomson Reuters". thomsonreuters.com. Archived from the original on 2015-09-06. Retrieved 2015-08-29.

External links[edit]