Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of Services marketing and Service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."
- Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.
- "The World's Most Influential Scientific Minds | Thomson Reuters". thomsonreuters.com. Archived from the original on 2015-09-06. Retrieved 2015-08-29.