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Good Money

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Good Money is a digital online banking platform, often called a neobank, founded by Gunnar Lovelace. Good Money directs 50% of its profits toward environmental and social justice initiatives through impact investments and charitable donations. As a digital platform, Good Money takes no ATM or overdraft fees. The platform’s customers vote on where Good Money will invest profits, but their options only include sustainable investments. [1] It is based in San Francisco.

History

Gunnar Lovelace was founder of organic e-commerce company Thrive Market, a direct-to-consumer online grocery store. In December 2018 Good Money announced that it had raised $30 million with a group of investors including Galaxy Digital, Breyer Capital, Mitch Kapor, and Ken Howery. [2] [3]

In January 2019, customers started joining a waitlist to start their accounts. Every customer will get equity in the company when opening an account and can build up that equity by using the service. [4]

Products

The company offers FDIC-insured checking and high-yield savings accounts. [5] When account holders sign up, they are offered a stake in the bank, making it the first digital banking platform that will be owned by its customers. [6] Customers can receive additional equity by installing the Good Money app, setting up a direct deposit, or referring friends. [7]

References