Algoa FM
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Broadcast area | Eastern Cape |
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Programming | |
Format | Adult Contemporary[1] |
Ownership | |
Owner | African Media Entertainment group (AME) |
Algoa FM has been broadcasting in the Eastern Cape since 1 January 1986. The licence is granted by the South African licensing authority known as the Independent Communications Authority of South Africa, or ICASA.
Footprint
Algoa FM's broadcast footprint is from the Wild Coast to the Garden Route and Karoo hinterland.
Corporate
Algoa FM together with OFM in the Free State and United Stations, a radio sales house, form part of the African Media Entertainment group (AME). Algoa FM’s target audience through its lifestyle-focused shows, is adults aged 25+, who enjoy popular contemporary music and have the resources to regularly treat themselves to quality life experiences. In its transition from the leading regional radio station to the leading regional media house Algoa FM now incorporates the power of its website, social media management and on-site activations in its media mix. In addition to a new iconic building and fresh on-air sound, the station has a responsive and mobile friendly website: www.algoafm.co.za. Added into the mix of music and interaction with listeners is global, national and local news, as well as gossip, sport, local traffic and weather reports. Algoa FM was one of the first radio stations in South Africa to cater specifically to the needs of small business. The media house has its own in-house copywriting, graphic design, production and recording facilities, in order to provide a full package in-house. Algoa FM has partnered with the Nelson Mandela Bay Business Chamber to provide hands-on support for small and emerging businesses in the metro. It is headed up by Alfie Jay, who was appointed managing director in 2019 after being part of Algoa FM since 1990. Jay, who has just celebrated a 30 year milestone with Algoa FM, was one of the team responsible for commercialising the station after it was bought out of the SABC 24 years ago. Having headed the product since 2002, he was instrumental in Algoa FM being recognised as the Commercial Station of the Year at the 2018 Liberty Radio Awards.
Footprint
Algoa FM reaches throughout the Eastern Cape and Garden Route, from Mossel Bay to Barkly East and as far north as Colesberg.
Broadcast languages
- Predominantly English[1]
Broadcast time
- 24/7[1]
Target audience
- Age Group 25 - 49, upper income earners[1]
Total Audience: Average 514 000 past seven days listeners
References
- ^ a b c d The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.