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McGarrah Jessee

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McGarrah Jessee
Company typePrivate
IndustryAdvertising
Founded1996
Headquarters
Austin, Texas
,
United States
Key people
Founders: Mark McGarrah, Bryan Jessee
Websitewww.mc-j.com

McGarrah Jessee is an independent brand development and integrated marketing agency based in Austin, Texas. The firm, named “Small Agency of the Year: Gold” by Advertising Age in 2017,[1] is known for its broad definition of branding, which includes retail design,[2] packaging, merchandise, nontraditional and digital executions in addition to traditional advertising,[3] and has achieved notoriety for its guerrilla marketing campaigns, most notably for Shiner Beers.[4]

Clients

McGarrah Jessee has a reputation for working with cult brands.[5] Longtime clients include: Frost Bank (20+ years),[6] Whataburger (16+ years),[7] Shiner Beers (13+ years)[8] and Costa Sunglasses (8+ years)[9] and YETI Coolers (5+ years),[10] in addition to its more recent partnership with Skinny Pop.[11]

History

The agency was founded in 1996 by Mark McGarrah and Bryan Jessee, who were colleagues at The Richards Group and GSD&M.[12] Early clients included Seiko and Gatti’s Pizza.[13] The following year, McGarrah Jessee became agency of record for Frost National Bank.[14] By 2000 the firm had added seven more clients and grown to 27 employees.[6]

Over the next several years, McGarrah and Jessee broadened the agency’s capabilities by launching a business planning group[15][16] and a design studio,[17] initially as independent partner agencies, which were later folded into a single multi-disciplinary agency.[14]

In 2009 the company began restoration of the historic American National Bank Building, one of the exemplars of mid-century modern architecture in the state of Texas. The building, which features a mural by 20th-century artist Seymour Fogel and interior design by international style architect Florence Knoll, became the firm’s new home in November 2010.[18] The McGarrah Jessee Building, as it is now known, has received honors from the American Institute of Architects.[19]

In 2012, McGarrah Jessee acquired boutique digital agency Exopolis, deepening its in-house digital capabilities.[20]

In 2014, the agency celebrated hiring its 100th employee.[21]

In 2015, the agency added an in-house film production studio called Rabbit Foot, helmed by film and commercial director Jeff Bednarz.[22]

Industry Recognition

McGarrah Jessee has been named a Best Place to Work by Outside Magazine[23] and “Small Agency of the Year: Gold” by Advertising Age.[24] Its work has been recognized nationally by The One Show, the OBIE Awards, the ADDY awards, AIGA, Graphis, Type Directors Club and has been featured in Lürzer's Archive and Communication Arts Advertising, Design and Typography annuals.

References

  1. ^ "Small Agency of the Year, 76-150 Employees, Gold: McGarrah Jessee". Retrieved 2017-09-06.
  2. ^ "Instead of a Retail Flagship Store, Yeti Decided to Build A Brand Museum. Here's Why". Fast Company. 2017-02-20. Retrieved 2017-09-06.
  3. ^ "McGarrah Jessee". Communication Arts. February 16, 2011.
  4. ^ "Shiner Outfoxes Heineken Deep in the Heart of Texas". adage.com. October 15, 2008.
  5. ^ "Obtaining Cult Brand Status | ANA". www.ana.net. Retrieved 2017-09-06.
  6. ^ a b "Austin stories". www.bizjournals.com. 2000. Retrieved 2019-10-08.
  7. ^ "Austin stories". www.bizjournals.com. 2003. Retrieved 2019-10-08.
  8. ^ "Austin stories". www.bizjournals.com. 2003. Retrieved 2019-10-08.
  9. ^ "Austin stories". www.bizjournals.com. 2008. Retrieved 2019-10-08.
  10. ^ "How Yeti Made a Cooler an Aspirational Brand". adage.com. October 6, 2014.
  11. ^ "SkinnyPop Tries Its Halo on Microwave Popcorn". Retrieved 2017-09-06.
  12. ^ Bryant, Adam (August 12, 1996). "2 From GSD & M Open a New Shop" – via NYTimes.com.
  13. ^ "Austin stories". www.bizjournals.com. 1996. Retrieved 2019-10-08.
  14. ^ a b "Comments" (PDF). misc.mc-j.com. Retrieved 2019-10-08.
  15. ^ "Article". www.bizjournals.com. 2005. Retrieved 2019-10-08.
  16. ^ Times, The New York (April 4, 2007). "People and Accounts of Note" – via NYTimes.com.
  17. ^ "McGarrah/Jessee Forms Design Studio". www.adweek.com.
  18. ^ "Renovated Starr building". www.bizjournals.com. 2010. Retrieved 2019-10-08.
  19. ^ "Archived copy". Archived from the original on 2015-09-05. Retrieved 2015-05-08.{{cite web}}: CS1 maint: archived copy as title (link)
  20. ^ "MJ merges with Exopolis". www.bizjournals.com. 2012. Retrieved 2019-10-08.
  21. ^ "This Agency Made a Really, Really Big Deal of Hiring Its 100th Employee, and He Wasn't Expecting It". www.adweek.com.
  22. ^ "Jeff Bednarz Joins McGarrah Jessee". The Austin Etogist. September 24, 2015.
  23. ^ Editors, Nick Davidson and The (October 1, 2014). "The Best Places to Work in 2014". Outside Online. {{cite web}}: |last= has generic name (help)
  24. ^ "Small Agency of the Year, 76-150 Employees, Gold: McGarrah Jessee". adage.com. July 30, 2017.
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