Greengrocer

For the Australian cicada of the same name, see Cyclochila australasiae.

In front of a greengrocer's shop in Gourock, Scotland

Greengrocer's shop in Buenos Aires.

A greengrocer, also called a produce market, is a retail trader in fruit and vegetables; that is, in green groceries. Greengrocer is primarily a British and Australian term, and greengrocers' shops were once common in cities, towns and villages. They have been affected by the dominant rise of supermarkets, but many can be found managing small shops or stores in towns and cities and in some villages. Greengrocers can also be found in street markets and malls, or managing produce departments at supermarkets. Such traders typically handle the entire business of buying, selling, and book-keeping themselves.

Greengrocers' apostrophe

Because of its misuse on greengrocers' signs, an apostrophe used incorrectly to form a plural — such as apple's, orange's or banana's — is known as a greengrocers' apostrophe.

Interior of a greengrocer's shop in Stroud, Gloucestershire