Guayakí (company)
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| Company type | Private |
|---|---|
| Industry | Beverage, organic products |
| Founded | 1996 |
| Founders | Alex Pryor, David Karr |
| Headquarters | Sebastopol, California |
Area served | United States, Canada |
Key people | Chris Mann, CEO[1] |
| Products | Yerba mate, beverages, energy shots, energy drinks |
| Website | www |
Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California.[2] In addition to offering loose-leaf yerba mate, Guayakí also sells canned as well as carbonated yerba mate drinks, and energy shots. Guayakí receives American-nationwide distribution to approximately 10,000 stores,[3][4] primarily through organic and health-oriented grocery stores such as Whole Foods among other retailers, as well as through online channels.[5]
In 2018 Guayakí's mission was, in part, to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself.[6][7]
Guayakí is a B Corporation[8], certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a member of Fair Trade Federation, and the first yerba mate company to achieve biodynamic certification.[9]
References
- ^ Ferrari, Pierre (February 18, 2010). "Guayakí's CEO Chris Mann on the Importance of Running a Transparent Company". Fast Company. Retrieved June 1, 2015.
- ^ "Guayakí Pioneers Market-Driven Restoration Business Model - RSF Social Finance". RSF Social Finance. August 27, 2012. Retrieved June 5, 2018.
- ^ "Small Biz Makeover: Guayaki Tea's Big Challenge". Newsweek. November 24, 2009. Retrieved June 5, 2018.
- ^ "Guayakí Self-Distribution Model Rolls On". BevNET.com. October 31, 2019. Retrieved February 21, 2020.
- ^ Latif, Roy. "Sparkling Growth: 6 Questions with David Karr of Guayaki". BEVNET. Retrieved June 1, 2015.
- ^ "100 Years of Sun: Regenerative Agriculture". 100 Years of Sun: Regenerative Agriculture. Retrieved June 5, 2018.
- ^ "Restoring the Rainforest: Guayakí Brews Environmental and Social Change - KWHS". KWHS. March 12, 2013. Retrieved June 5, 2018.
- ^ "Guayaki: Blending Tradition and Regeneration". Sounds and Colours. January 21, 2016. Retrieved February 21, 2020.
External links
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