Bozell
 | |
| Industry | Advertising, Public relations |
|---|---|
| Founded | 1921 as Bozell & Jacobs, Inc.[1] |
| Founders | Leo B. Bozell[1] Morris Jacobs[1] |
| Headquarters | |
Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America.[2]
History
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.[1] In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.[3]
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
In 1997, Bozell was listed by Advertising Age as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.[citation needed]
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and continued as an independent shop again.[clarification needed][citation needed][6]
In 2013, Bozell became certified by the Women’s Business Enterprise National Council (WBENC) for being a business completely owned, controlled and operated by women.[citation needed]
See also
References
- ^ a b c d Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. Advertising Age
- ^ "Bozell".
- ^ "Lorimar Buying Bozell & Jacobs For $40 Million". Chicago Tribune. 13 June 1985. Retrieved 18 January 2017.
- ^ Podsada, Janice (22 September 2016). "Omaha-based ad agency Bozell is still going strong after 95 years". Omaha World-Herald. Retrieved 18 January 2017.
- ^ Kiley, Richard. No Such Thing As Corinthian Leather in the Cordoba. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from the original on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."
- ^ "Bozell Back Where It All Started – Adweek". www.adweek.com. Retrieved 2018-11-27.