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I Measure U

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IMeasureU
Company typePrivate
Industry
FoundedMay 2013 (May 2013), Auckland
FounderMark Finch [1]
HeadquartersAuckland, New Zealand
Area served
Auckland
Key people
Mark Finch (Founder & CTO)
Thor Besier Co-founder
Number of employees
15
ParentVicon
Websitewww.imeasureu.com

IMeasureU (IMU) is a wearable technology company. They make inertial measurement unit that analyze running movements and other body movements in elite sports.[2] They combine the sensor data with computational models to accurately model human body movement. IMeasureU has worked extensively with Athletics Australia helping their elite runners.[3]

In July 2017 the company was acquired by Vicon, an English company specializing in motion capture, with the plan to integrate Vicon's camera systems with IMeasureU's sensors.[4]

On 23 June 2015 IMeasureU launched an Indiegogo campaign seeking to raise US$200,000 to develop a consumer solution that reduces the risk of running-related injuries.[5][6]

See also

References