I Measure U
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| Company type | Private |
|---|---|
| Industry | |
| Founded | May 2013, Auckland |
| Founder | Mark Finch [1] |
| Headquarters | Auckland, New Zealand |
Area served | Auckland |
Key people | Mark Finch (Founder & CTO) Thor Besier Co-founder |
Number of employees | 15 |
| Parent | Vicon |
| Website | www |
IMeasureU (IMU) is a wearable technology company. They make inertial measurement unit that analyze running movements and other body movements in elite sports.[2] They combine the sensor data with computational models to accurately model human body movement. IMeasureU has worked extensively with Athletics Australia helping their elite runners.[3]
In July 2017 the company was acquired by Vicon, an English company specializing in motion capture, with the plan to integrate Vicon's camera systems with IMeasureU's sensors.[4]
On 23 June 2015 IMeasureU launched an Indiegogo campaign seeking to raise US$200,000 to develop a consumer solution that reduces the risk of running-related injuries.[5][6]
See also
References
- ^ About us I Measure U
- ^ Small business: Commercialising innovation - Mark Finch, I Measure U NZ Herald
- ^ I Measure U to launch Kickstarter campaign for consumer running app NBR
- ^ Kiwi tech helps sports superstars recover NZ Herald 2
- ^ IMU-Run: Reducing Your Risk of Running Injury indiegogo
- ^ Your Business: Wearable tech - Mark Finch, I Measure U NZ Herald