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I Measure U

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IMeasureU, Ltd.
Company typePrivate
IndustryInertial measurement unit, Wearable technology
FoundedMay 2013 (May 2013), Auckland
FounderMark Finch
HeadquartersAuckland, New Zealand
Area served
Auckland
Key people
Mark Finch (Founder & CTO)
Thor Besier Co-founder
Number of employees
15
ParentVicon
Websitewww.imeasureu.com

IMeasureU, Ltd. (IMU) is a company that specializes in wearable technology. They develop inertial measurement units that analyze body movements in sports.[1] The company combines sensor data with computational models to model human body movement. IMeasureU has collaborated with Athletics Australia runners.[2]

In July 2017, the company was acquired by Vicon, an English company specializing in motion capture. The acquisition aimed to integrate Vicon's camera systems with IMeasureU's sensors.[3]

On 23 June 2015, IMeasureU launched an Indiegogo campaign seeking to raise US $200,000 to develop a consumer product.[4][5]

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