Do It (Toni Braxton song)
| "Do It" | ||||
|---|---|---|---|---|
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| Single by Toni Braxton | ||||
| Released | April 6, 2020 | |||
| Length | 2:52 | |||
| Label | Island | |||
| Songwriter(s) |
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| Producer(s) | Dixon | |||
| Toni Braxton singles chronology | ||||
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"Do It" is a song by American singer Toni Braxton. It was written by Braxton along with Percy Bady, Paul Boutin, and Antonio Dixon for her yet-to-be-titled tenth studio album, while production was helmed by Dixon.[1] The R&B ballad was released as the album's first single on April 6, 2020, also serving as Braxton's debut with Island Records.[1] It reached the top ten of the US Adult R&B Songs chart.[2]
Background
"Do It" was written Braxton, Percy Bady, Paul Boutin, and Antonio Dixon.[3] Due to the COVID-19 pandemic, Dixon had to do some of the final mixing sessions over Zoom due to the lockdown orders that were handed down in California in March 2020.[4] In a press release, Braxon revealed that the song was initially written in 2019 when one of her friends was going through the struggles of trying to end a bad relationship. The singer further commented: "We have all been through situations like this when there is really nothing more to say, you know he’s not right and you just need to do what you need to do. There is also an element of hope in the song, that after you do what you need to do things will get better.”[5]
Critical reception
Christine Imarenezor from Vibe called "Do It" an encouraging ballad on which Braxton "sings over a piano and violin-assisted melody, while offering encouraging advice of letting go of unhealthy or toxic love."[5] Rap-Up found that "the sultry track hits close to home for Braxton",[6] while SoulTracks called the song a "forlorn ballad about a lover", adding that "when Toni Braxton is singing sad, she’s usually doing something special. And "Do It" feels just right."[7] Elias Light from Rolling Stone found that the song was "glacial but sweeping, a slow-rolling ballad that practically commands a friend to leave a crumbling relationship."[4]
Music video
A lyric video for "Do It" premiered online on April 11, 2020, depicting a close-up performance from Braxton.[8] On April 17, 2020, Braxton released another homemade clip for "Do It" on her YouTube account, which she shot entirely on her phone.[4]
Track listing
Digital download[1]
- "Do It" – 2:52
Credits and personnel
Credits lifted from the single's liner notes.[3]
- Percy Bady – keyboards, writing
- Paul Boutin – mixing, vocal production, writing
- Toni Braxon – vocals, vocal production, writing
- Antonio Dixon – keyboards, production, writing
- Demonte Posey – strings
- Herb Powers Jr. – mastering
Charts
| Chart (2020) | Peak position |
|---|---|
| US Adult R&B Songs (Billboard)[2] | 5 |
| US R&B/Hip-Hop Airplay (Billboard)[9] | 24 |
Release history
| Region | Date | Format | Label | Ref. |
|---|---|---|---|---|
| Various | April 6, 2020 | digital download, streaming | Island | [1] |
References
- ^ a b c d "Do It: Single by Toni Braxton on Apple Music". Apple Music (US). Retrieved May 25, 2020.
- ^ a b "Toni Braxton Chart History (Adult R&B Songs)". Billboard. Retrieved May 25 2020.
- ^ a b Do It (booklet). Toni Braxton. Island Records. 2020.
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link) - ^ a b c Light, Elias. "See Toni Braxton's Homemade Video for 'Do It'". Rolling Stone. Retrieved May 25, 2020.
- ^ a b Imarenezor, Christine. "New Music: Toni Braxton Delivers Encouraging Ballad "Do It"". Vibe. Retrieved May 25, 2020.
- ^ "Toni Braxton Returns with New Single 'Do It'". Rap-Up. Retrieved May 25, 2020.
- ^ "First Listen: Toni Braxton says to just "Do It"". SoulTracks. Retrieved May 25, 2020.
- ^ "Toni Braxton - Do It (Lyric Video)". Retrieved May 25, 2020 – via YouTube.
- ^ "Toni Braxton Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved May 25 2020.