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Evergage

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Evergage, Inc.
Type of businessPublic
Type of site
Personalization
Available inEnglish
Headquarters
Somerville, Massachusetts
,
United States
Area servedWorldwide
OwnerSalesforce
Created byKarl Wirth
Greg Hinkle
Key peopleKarl Wirth - CEO
Greg Hinkle - CTO
IndustrySoftware as a Service, Website Optimization
URLwww.evergage.com
LaunchedSeptember, 2010
Current statusActive

Evergage is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[1] The company currently positions itself as a "real-time personalization and customer data platform (CDP)."[2]

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[3] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and shortly thereafter launched its cloud-based service.[4][5][5] In August, 2013, the company changed its name to Evergage.[6]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[7] as well as automated product and content recommendations driven by machine learning[1]. The platform also added personalization support for mobile apps[8] and, in 2016, open-time email personalization,[9] and triggered email in 2017.[10] Evergage acquired e-commerce and email personalization provider MyBuys in 2018[11]. In 2020, Evergage was acquired by Salesforce.[12][13]

Funding

Evergage raised $10 million led by Santa Monica-based Arrowroot Capital in Series C funding in August 2017 and $10 million in Series B funding in January 2016;[14] $4M in Series A funding led by G20 Ventures in May, 2014;[15] and $2M in seed funding in May, 2012 from Point Judith Capital, Advanced Technology Ventures, Jit Saxena, and other angel investors.[4]

See also

Recognition

  • Named a Leader in Gartner’s Magic Quadrant for Personalization Engines
  • Named a Leader In the digital intelligence platform category by Forrester Research
  • Named a Strong Performer in “The Forrester New Wave™: B2B Customer Data Platforms report

References

  1. ^ Beisel, David (June 22, 2012). "WebInnovators: Apptegic". Archived from the original on April 19, 2013. Retrieved January 4, 2013.
  2. ^ "Company Info". cop.evidon.com. Retrieved 2020-02-04.
  3. ^ Kirsner, Scott (June 9, 2011). "Apptegic, deciphering how customers interact with Web-based apps, attracts angel funding from Netezza founder Jit Saxena". The Boston Globe. Retrieved December 11, 2012.
  4. ^ a b Lawler, Ryan (May 22, 2012). "Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers". Retrieved December 11, 2012.
  5. ^ a b Henderson, Nicole (June 29, 2012). "Behind the Web Hosting Decision of a Boston Startup: Apptegic". Retrieved December 26, 2012.
  6. ^ Brooke, Eliza (August 8, 2013). "Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs". TechCrunch.
  7. ^ "Evergage Launches Multivariate Testing Functionalities". Retail Touchpoints. December 8, 2015.
  8. ^ "New 'Evergage For Mobile Apps' Solution Automatically Captures Mobile App User Behavioral Data For Omnichannel Personalization". Innovative Retail Technologies. September 23, 2015.
  9. ^ Anderson, Steve (May 25, 2016). "Evergage for Email brings Personalization, Relevance to Email Marketin". Mad Marketer.
  10. ^ "Evergage Launches Personalized Triggered Email Capabilities". www.destinationcrm.com. Retrieved 2020-02-04.
  11. ^ "Evergage acquires MyBuys".{{cite web}}: CS1 maint: url-status (link)
  12. ^ Wirth•, Karl (2020-02-03). "Evergage Has Joined the Salesforce Family". Evergage. Retrieved 2020-02-04.
  13. ^ "Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News". CMSWire.com. Retrieved 2020-03-26.
  14. ^ "Evergage". TechCrunch. Retrieved January 12, 2016.
  15. ^ "Evergage". Crunchbase. Retrieved May 1, 2014.
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