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Forrester Research

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Forrester Research, Inc.
TypePublic
Nasdaq: FORR
IndustryMarket research
Information technology
FoundedJuly 1983; 43 years ago (1983-07)
FounderGeorge F. Colony
Headquarters
60 Acorn Park Drive, Cambridge, Massachusetts, U.S.[1]
RevenueDecrease US$397 million (2025)[2]
Decrease −US$119 million (2025)[2]
Number of employees
1,700+
Websiteforrester.com
George Colony, CEO of Forrester Research

Forrester Research, Inc. is a research and advisory firm[3][4][5] working in research, consulting and events.[6] Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.[6]

History

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Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA.[7] In November 1996, Forrester announced its initial public offering on the Nasdaq Stock Market.[8] The offering raised approximately $32 million through the sale of 2.3 million shares, providing capital for geographic and service expansion.[9][10]

In November 1999, the company acquired Fletcher Research, a London-based internet research firm.[11] In October 2000, it acquired FORIT GmbH, a technology research provider based in Frankfurt, Germany, further extending its presence in Europe.[12]

Forrester launched its Wave reports in July 2002 as a new methodology for evaluating technology vendors.[13]

Acquisitions

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In March 2003, Forrester acquired Giga Information Group for $62 million in cash.[14]

In July 2008, Forrester acquired JupiterResearch, a New York-based firm specializing in digital media, marketing, and consumer behavior analysis.[15] In December 2009, it also acquired Strategic Oxygen, a firm providing marketing planning tools and analytics to global IT vendors.[16]

Forrester acquired Springboard Research, a Singapore-based firm focused on emerging Asian technology markets, in May 2011.[17]

In January 2019, Forrester acquired SiriusDecisions, a B2B research and advisory firm, for approximately $245 million.[18]

In May 2021, Forrester launched their Forrester Decisions portfolio.[19]

Leadership

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  • George F. Colony, chairman of the board and CEO[20]

References

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  1. ↑ "Contact Us".
  2. 1 2 "Forrester Research, Inc. Form 10-K for the fiscal year ended December 31, 2025". U.S. Securities and Exchange Commission. 2026-03-13. Retrieved 2026-09-06.
  3. ↑ O'Reilly, Lara. "The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches". Business Insider. Retrieved 2025-12-03.
  4. ↑ "An AI 'gold rush.' What to know about OpenAI's record $40-billion funding round". Los Angeles Times. 2025-04-02. Retrieved 2025-12-03.
  5. ↑ Gormley, Brian (2025-01-02). "Sorting Opportunity From Hype in Healthcare AI". Wall Street Journal. ISSN 0099-9660. Retrieved 2025-12-03.
  6. 1 2 "About Us". Forrester. Retrieved 2025-12-03.
  7. ↑ Buerger, David J. "Power Pundit". Wired. ISSN 1059-1028. Retrieved 2026-01-29.
  8. ↑ "Forrester Research to Go Public". Wired. ISSN 1059-1028. Retrieved 2026-01-29.
  9. ↑ "History of Forrester Research, Inc". FundingUniverse. Retrieved 2026-01-29.
  10. ↑ "Hot IPO market for tech firms hit a cooling trend in 1996 - Silicon Valley Business Journal". www.bizjournals.com. 1997-03-03. Retrieved 2026-01-29.
  11. ↑ "Forrester Acquires Fletcher". Chief Marketer. 16 November 1999. Retrieved 2026-01-29.
  12. ↑ "Forrester plans $15 million acquisition of German firm - Boston Business Journal". www.bizjournals.com. 2000-09-28. Retrieved 2026-01-29.
  13. ↑ "Daily Research News no. 1772 - The Forrester Wave - printer-friendly". www.mrweb.com. Retrieved 2026-01-29.
  14. ↑ Bulkeley, William M. (2003-01-22). "Forrester Agrees to Buy Giga In Latest Sign of Consolidation - WSJ". Wall Street Journal. ISSN 0099-9660. Retrieved 2026-02-18.
  15. ↑ "Pundit Consolidation: Forrester Buys JupiterResearch". barrons. Retrieved 2026-02-18.
  16. ↑ "Forrester Acquires Strategic Oxygen | Mergr". mergr.com. Retrieved 2026-02-18.
  17. ↑ "Forrester Acquires Springboard Research For Asia-Pacific Play". VCCircle. Retrieved 2026-02-18.
  18. ↑ "Forrester snaps up Sirius Decisions in $245m deal". The Drum. Retrieved 2026-02-18.
  19. ↑ Ellett, John (May 20, 2021). "CMOs Keys To Success As Transformation Leaders According To Latest Forrester Research". Forbes. Jersey City, NJ: Forbes Global Media Holdings Inc. Retrieved May 5, 2025.
  20. ↑ "George F. Colony - FORR | Forrester Research Inc". The Wall Street Journal. Retrieved 2025-07-13.
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