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Jeanswest

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Jeanswest (formerly stylised JeansWest) is an Australian apparel chain store. It operates in the market of casual wear and lifestyle, with denim playing an integral part in the product range. Its main rival is Just Jeans which has a similar range of clothing and denim.

History

Jeanswest has over 215 stores throughout Australia and New Zealand.[1]

Domestic

The first Jeanswest store opened in Perth, Western Australia in 1972. By 1984, there were 28 stores across Western Australia. In 1985, Jeanswest branched into Queensland, followed by New South Wales in 1987 and Victoria in 1992.

International

In 1993 the company expanded to China [1]. Glorious Sun took over the company in 1994, when there were over 150 stores nationally across Australia.

The first store in New Zealand opened in 1996. The company has since expanded to the Middle East, Russia, Mauritius, and Peru represented under the name "Jeanswest Australia."

Administration

Jeanswest entered voluntary administration in Australia as of 15 January 2020, leaving the future of its 146 Australian stores and the employment of its almost-1000 strong staff in doubt.[2]

It was announced on 25 February 2020 that the chain would be bought Hong Kong based Harbour Guidance Pty Ltd, in a deal that will save 106 of the affected Australian stores[3], meaning 40 stores will remain closed and their 308 staff members offered redundancies.

References

  1. ^ "Welcome to Jeanswest".
  2. ^ "Jeanswest collapses into voluntary administration, 988 jobs at risk". ABC News (Australia).
  3. ^ "Jeanswest stores saved by Hong Kong family". 9news.com.au.

Further reading


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