Robert Ehrlich (businessman)
Robert Ehrlich is an American entrepreneur and an ex-commodities trader, he founded Robert's American Gourmet Food, a manufacturer of organic snack foods, including Pirate's Booty.
Ehrlich started his company after seeing a bag of cheese puffs that contained no cheese, which inspired the Pirate's Booty line of snacks, eventually growing to a $50 million business.[1] Ironically, he later founded Vegan Rob's, which produces cheese-free cheese puffs.[2]
References
- ^ Liz Kim (November 14, 2006). "Just because it says "organic," is junk food any better for us?". Columbia University News Service. Archived from the original on 2007-07-02. Retrieved 2007-01-27.
- ^ "Vegan Rob's". Retrieved 18 April 2019.
External links
- CNN: "Ay, matey, Pirate's Booty hopes mascot sells snacks."
- Fort Worth Star-Telegram: "Line of herbal snacks suggest you can eat, drink and be happy." 8 April 1998.
- Happy crisps fight depression, BBC News
- The Better Binge, Detroit Metro Times
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