Mediaocean
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| Company type | Private company |
|---|---|
| Industry | Advertising, information technology |
| Predecessors | MediaBank, Donovan Data Systems |
| Founded | March 2012 |
| Headquarters | , |
Key people | William Wise (CEO)[1] |
| Revenue | $101 million[2] |
Number of employees | 950 (2018) |
| Website | www.mediaocean.com |
Mediaocean is an advertising services and software company, headquartered in New York City.[3]
History
Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before.[5] Vista Equitiy Partners acquired a majority stake in Mediaocean in 2015.[6]
In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.[7]
In 2018 the company employed 950 people.[8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean.[9]
In 2019 Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10]
In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11][12]
In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[13]
Corporate affairs
Leadership
Mediaocean is managed by CEO Bill Wise. Other key executives are:[14][15]
- Nick Galassi, COO & CFO
- Ramsey Mc Grory, Chief Revenue Officer
- Sarah Lawson Johnston, Managing Director Europe
Products and services
The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean handles over $130 billion of advertising spending a year.[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[16]
References
- ^ "William Wise". Bloomberg Markets. Retrieved 24 October 2014. [dead link]
- ^ a b Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
- ^ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
- ^ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
- ^ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
- ^ Tan, Gillian (2015-06-29). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
- ^ "Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved 2017-10-20.
- ^ PR, Jump. "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved 2020-05-08.
- ^ Gottfried, Laura Cooper and Miriam (2018-10-24). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
- ^ "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved 2020-05-08.
- ^ "Mediaocean Acquires MBS to Expand European Operations". MarTech Series. 2020-01-29. Retrieved 2020-04-09.
- ^ "Mediaocean Acquires MBS to Expand European Operations". News Break. Retrieved 2020-04-09.
- ^ "Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved 2020-07-14.
{{cite web}}: CS1 maint: url-status (link) - ^ Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved 2017-10-20.
- ^ "Mediaocean LLC". Retrieved 8 May 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.