Demand shaping

Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.^[1] ^[2] Dell Inc., is one of the best example of companies that practice Demand Shaping and dynamic pricing.^[3] From its currently available supplies, Dell posts special sales weeks that influences the demand.

References

^ Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply" (PDF). MSOM Conference. Archived from the original (PDF) on 2006-09-19. Retrieved 2008-03-21.
^ "Sculptors of Demand (MIT Center for Transportation and Logistics)". Retrieved 2020-08-07.
^ Bill Green. "Living in Dell Time".

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[1] Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply" (PDF). MSOM Conference. Archived from the original (PDF) on 2006-09-19. Retrieved 2008-03-21.

[2] "Sculptors of Demand (MIT Center for Transportation and Logistics)". Retrieved 2020-08-07.

[3] Bill Green. "Living in Dell Time".

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