Central (TV channel)
| Country | Singapore |
|---|---|
| Headquarters | Bestway Building, 12 Prince Edward Road, 079212 Singapore |
| Programming | |
| Language(s) | English Tamil |
| Ownership | |
| Owner | MediaCorp |
Central was a Singaporean English and Tamil language free-to-air television channel. Its programming schedule was composed of three timeshared channels on its frequency slot: Kids Central, Vasantham Central and Arts Central.
Previously, Indian-related programming was broadcast along with Malay-language programmes on Prime 12, while Premiere 12's schedule consisted of arts, documentaries and kids shows.
MediaCorp Central was closed down on 19 October 2008 when Vasantham Central relaunched as the standalone channel Vasantham. Arts Central and Kids Central were merged into a single channel named okto, with kids, arts and sports programming.
History
Prime 12 was launched on 1 September 1995, including Tamil-language programming on its schedule. Premiere 12 was launched to include children's TV series (mainly for a preschooler audience) and sports coverage. Premiere 12 later included Tamil-language series and was rebranded as Central, on 30 January 2000.
Central's programming schedule was composed of three timeshared channels: Kids Central, focused on kids' programming; Vasantham Central, a Tamil-language programming block; and Arts Central centred on cultural programming. On launch week, Kids Central reportedly had 70.000 to 173.000 viewers, Vasantham Central exceeded 30% share and the showing of the Cirque du Soleil performance Quidam on Arts Central attracted 140.000 viewers.[1] On 28 February 2000, Singapore Television Twelve increased Central's on-air hours from 91½ to 110½ hours per week.[2]
On 19 October 2008, Central was dissolved. Vasantham Central on-air time was extended to form Vasantham, an independent channel focused on the Indian community of Singapore, as announced on 29 February that year by then Senior Minister of State for Information, Communications and the Arts Dr. Balaji Sadasivan in Parliament.[3] Meanwhile, Kids Central and Arts Central were merged into a single channel named Okto, which took Channel i's frequency and channel space.
Timeshared channels
Kids Central
Kids Central was Singapore's most-watched children's channel. Its programmes aim to bring fun television entertainment to children aged 4 to 12 years, as well as appeal to people's inner children.
Original Productions
- Sketch
- Robbie and the Book of Tales
- Groom my Room
- Moon Face
- Magic Garden
- We are R.E.M/R.E.M:The Next Generation
- Schoolhouse Rockz
- Wushu Warriors
- Jobs for Juniors
- Record Breakers: Singapore Edition
- The Tales of Alex and Weero
- The Big Q
- Ubin Boy
- Whizzes of the Void Deck
- Bring Your Toothbrush
- Kids United
- Double Chin
- Art Factory
- Einstein's Tingkat
- The Adventures of Super Einstein
- Hobby TV
- Looking for Natheniel
- Sports On
- Little Coach
- Why didn't I think of That?
- Science Guy P.I.
- Trick And Treats!
- Oli's Wild Adventures
- Watch Eat
- Ka-Ching!
- Hip-O & Friends
- Kids Rock
Imported programming
Vasantham Central
Vasantham Central was focused to the Tamil community of Singapore, broadcasting Indian-produced dramas, variety, news, information, and entertainment shows in Tamil language. The station offered hours of programming on weekdays and on weekends, with approximately a quarter of local content.
The Children's Day Telemovie Special Matchstick was awarded the Certificate of Distinction at the New York Festivals in 2004. The channel conducted acting workshops, training and events such as Mother's Day celebrations in Tekka Mall.
Arts Central
Arts Central consisted on cultural-focused programming, with magazine shows, in-depth documentaries, performances, art-house movies, adult animation and short films. Arts Central offered 20 hours of programming per week.
In 2001, both Hanging by the Thread and AlterAsian received a Finalist status at the New York Festival, and in 2007, the I-Collector series placed as runners-up in the Asian TV Awards.
References
- ^ "Programme Ratings for STV12 Channels Soared on Debut!". MediaCorp Group. February 2000. Archived from the original on 27 June 2001. Retrieved 24 January 2020.
- ^ "STV12 to Increase Programming Hours on Central". MediaCorp Group. February 2000. Archived from the original on 10 April 2001. Retrieved 24 January 2020.
- ^ Wong, Alicia (1 March 2008). "Dedicated Indian and kids TV channels". Today (retrieved from NLB). Retrieved 24 March 2020.