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Globe One Ltd
IndustryDigital Marketing Performance Agency[1][2]
Founded1997
FounderDimitris K. Papoutsis
Headquarters
Athens, Greece
ServicesCRO, Display Advertising, Google Ads, Mobile Services, PPC Advertising, Search Engine Optimization, Social Media Marketing, Website Design, Website Development
Websiteglobeonedigital.com

Globe One Digital is a European digital marketing agency, founded in 1997 by Dimitris K. Papoutsis and headquartered in Athens[3], providing online marketing strategies and services.[4]

Services

Globe One Digital implements strategies in digital marketing performance applied by the use of search engines and digital technologies (SEO & SEM) and specializes in: Search Engine Marketing (Google Ads, SEO), Social Media Marketing, PPC Advertising, CRO, Website Design and Development, Mobile Services and Travel Performance Marketing.[5][6][7][8][9][10][11][12]

Notable work and history

Since it started operating (1997) Globe One Digital has developed digital marketing strategies and websites for clients like Stoiximan and Betano[13][14][1], Grecotel Hotels and Resorts[15][16][5][2], MediaMarkt[17][15], Travelive[18], Coca-Cola HBC.[19]

In 2011, the agency became a Google Certified Partner[20][8][10] and in 2013 it won its first award in Digital Marketing [3].

In 2014, Globe One Digital had five YouTube Masthead Blasts in a row. At the Google Travel Forum the vice president of Google Travel presented the global case study of AirFastTickets[21]. In the same year, the agency became a Μember of GRECA and SETE[22]. Also in June of 2014 it became a Member of IAB Hellas (Interactive Advertising Bureau).[23]

In 2015, the agency became a Μember of EDEE[3][24].

In 2016, Globe One Digital ranked 81st on the “2016 Inc. 5000 Europe” list of fastest growing private companies in Europe, 1st in Greece and 5th in Europe for Advertising & Marketing, with a growth rate of 853% in the previous three fiscal years[25][4][26][27][9]. In the same year, the Globo PLC project became a LinkedIn global case study[28].

One year later (2017) the Greek agency expanded its business activity in Bulgaria and Romania and became a Member of Hellenic Business Council in Bulgaria (H.B.C.B.).[29][30]

In 2020, Globe One Digital certified as "Google Digital Champion" in Smart Bidding for its digital marketing services.[31]

Corporate social responsibility

In 2011 Globe One Digital adopted and developed Corporate Social Responsibility strategies on behalf of non-profit organizations and institutions in Greece. As a first step, the agency began supporting the NGO “Smile of the Child” by conducting Google AdWords Campaigns to increase their digital presence and raise public awareness. [32].

  • (July 2011) - Numerus Greek digital media companies such as antenna.gr, athensmagazine.gr and kathimerini.gr, in cooperation with Globe One Digital hosted more than 30,000,000 Ad impressions via electronic messages for the "Smile of the Child". The effort was aimed at raising the necessary financial funds for the organization as well as public awareness[32].
  • (July 2012) - Numerous Greek digital media companies such as antenna.gr, athensmagazine.gr and kathimerini.gr, in cooperation with Globe One Digital hosted more than 90,000,000 Ad impressions of electronic messages in support of NGO "Smile of the Child". The effort was aimed at raising the necessary funds to enable the organization to promptly put two new houses into operation, which were located in Aigio and Agrinio, to accommodate a total number of 60 children[33].
  • (December 2013) - Numerous Greek digital media companies such as antenna.gr, athensmagazine.gr and kathimerini.gr, in cooperation with Globe One Digital hosted more than 11,000,000 Ad impressions via electronic messages for the organization by participating in a digital campaign. By posting e-banners at their advertising space, they helped the organization to raise funds for the operation of a new house.[34][35]
  • (7/11/2014 - 8/31/2014) – “Survival Summer Campaign – The Smile of the Child”. The effort was aimed at preserving the existing infrastructure and services provided by "The Smile of the Child", as well as to further support the growing number of children and families daily reaching out to the organization. The campaign generated over 57,000,000 Ad impressions[36][37][38].

In winter of 2015, Globe One Digital supported refugees in the Greek islands (Leros, Mytilene) by dispatching three Humanitarian Aid Caravans of food, medication, blankets, cookware and toys[39][40].

In October of 2019, the agency started supporting via digital services the "Exelixi Zois" organization, a non-profit organization aiming to provide guidance and empowerment to disadvantaged children and adolescents[41].

Initiatives and sponsorships

In 2014, Globe One Digital began contributing to technology, sports and art bodies and events by participating and supporting them through sponsorships and initiatives.

In 2014 Globe One Digital became the Gold Sponsor of the Greek Tourism Awards [4], an institution which distinguishes and rewards the best practices and innovative initiatives in tourism. In the same year it became Gold Sponsor of the Social Media Awards (SMA) which recognize the best practices in Social Media Marketing strategies [5].

In 2015 agency became for a second time Gold Sponsor of the Tourism Awards [6], which are organized under the auspices of the Greek National Tourism Organization.

In the same year Globe One Digital undertook the sponsorship of Sparti FC[42].

In 2016 & 2017 the agency supported Game Changer in Sports[43][44], the Sports Conference, focusing on the new trends in marketing, digital communication and online advertising in sports sector. In the same year Globe One Digital was official supporter of the Game Changer In Digital Marketing, a conference that taking place at the Onassis Cultural Centre in Athens and centers on new marketing trends, digital communication and online advertising[45][46][47][48][49].

In 2017 Globe One Digital sponsored the art exhibition of the Visual Designer Marianna Lourba “Lux in Tenebris - Light in Darkness”[50][51].

In the same year the agency announced its collaboration with Ilioupolis Sports Club, acting as Sponsor of the Women’s Volleyball Team for the current athletic season[52][53].

In 2018 Globe One Digital was Gold Sponsor of the 1st Google Marketing Conference in Greece[54][55][56].

In 2019 Agency undertook the sponsorship of Sporting BC[57][58].

In July 2020 Globe One Digital was Gold Sponsor of the 3rd Google Marketing Conference in Greece.[59][60][61]

Awards

2013

Silver Award Best Corporate Social Media Strategy – AirFastTickets.[7]

2014

  • YouTube Ads Leaderboard

YouTube Audience Ad Award for Stoiximan.gr (Mundial 2014 Bet Ad awarder in YouTube Pulse Event 2014)[62]

  • Social Media Awards

Gold 2014 Best Social Media Strategy for Sales – Macadamia: From Zero to Hero![63][8]

Silver 2014 Best Social Media Strategy for Customer Service - AirFastTickets[63][9]

Silver 2014 Best Integration of Social Media & Offline Campaign – AirFastTickets[63][10]

  • Tourism Awards

Gold 2014 Best use of Search Marketing Strategy – AirFastTickets[64][63][65][11]

Silver 2014 Best Use of Search Marketing strategy (SEO, SEM) – Grecotel[63][64][65][12]

2015

  • Tourism Awards

Gold 2015 Effective Use of Search Engines – AirFastTickets[66][13]

Silver 2015 Effective Use of Search Engines – Grecotel[66][14]

Silver 2015 Online Presence & Communication –Travelive[66][15]

  • e-volution Awards

Gold 2015 Social Media Strategy – Macadamia[67][16]

Silver 2015 SEO & SEM Campaign – MediaMarkt[67][17]

Silver 2015 CPC – Grecotel[67][18]

Bronze 2015 Travel Services – AirFastTickets[67][19]

Bronze 2015 SEO & SEM - AirFastTickets[67][20]

Bronze 2015 Usability - vacations2greece.com[67][21]

2016

  • e-volution Awards

Silver 2016 Social Media Strategy – Coffee Island [22]

Silver 2016 CPC Campaign - Stoiximan.gr [23]

  • Tourism Awards

Gold Tourism Award for “Bond Events are performing intelligent!”[68][69]

2017

  • e-volution Awards

Gold 2017 Search Engine Optimization (SEO) – Grecotel: Top Ranking Luxury [24]

Silver 2017 CPC Campaign – Grecotel’s 26: Promoting the finest[25]

Bronze 2017 CPC Campaign – Stoiximan: Beyond any bet! [26]

  • Social Media Awards

Globe One Digital - DigitalSpin: Gold 2017 Crisis Management – Release Athens Festival: Turning crisis into trust [27]

  • Tourism Awards

Gold 2017 Sports tourism, Golf Tourism & Adventure Tourism – Athens Marathon Authentic: a 360 experience [70]

Gold 2017 Grecotel: Αξιοποίηση Μηχανών Αναζήτησης "Mastering Top ranking in luxury" [28][71]

2018

  • Social Media Awards

Gold 2018 Best Social Media Strategy: Best Integration of Social Media & Offline - Release Athens Festival: Α Τop-Notch Music Experience [29]

Bronze 2018 Best Social Media Strategy: Best Social Media Strategy for Event Promotion - Release Athens Festival: Τhe Ultimate Music Event in Greece[72][30]

Bronze 2018 Best Content in Social Media: Best Real-Time Marketing - Release Athens Festival: Real-Time Music Moments[72][31]

Bronze Award in “Best Use of Social Media for a Consumer Brand/ Beauty-Health & Pharma” for Karavaki Papoutsanis: Rough Seas Make Good Sailors! [73]

2019

  • Social Media Awards

Bronze Villabeat The Evolution of Luxury Accomodation [sic] Experiences[74]

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References

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