XHESON-FM

XHESON-FM

Hermosillo, Sonora, Mexico
Broadcast area	Hermosillo, Sonora
Frequency	88.9 FM
Branding	Los 40
Programming
Affiliations	Televisa Radio
Ownership
Owner	ISA Medios (Radiodifusora de Hermosillo, S.A. de C.V.)
History
First air date	November 12, 1988 (concession)
Call sign meaning	SONora
Technical information
Class	B1
ERP	6.5 kW
Transmitter coordinates	29°03′48″N 110°56′17″W

XHESON-FM is a radio station on 88.9 FM in Hermosillo, Sonora. The station carries the Los 40 format from Televisa Radio.

History

XESON-AM 680 received its concession on November 12, 1988. It was owned by María del Socorro Martínez Contreras, María del Socorro, and María Eugenia Vidal Martínez. Ownership passed to Grupo ACIR in 2000.

ACIR sold most of its Sonora stations to Radiorama, which turned around and transferred operation of them to Larsa. Larsa operated the station with a Spanish adult hits format as Toño, which was described as the company's "principal product" and its primary format.

As part of the transition from Grupo Larsa Comunicaciones to ISA Medios, XHESON dropped Toño and became Hermosillo's first Los 40 station on August 3, 2019.