Beer Canada
 | |
| Type | Trade association for brewing |
|---|---|
| Headquarters | Ottawa, Ontario, Canada |
Region served | Canada |
Chairman | Kyle Norrington |
| Website | www |
Beer Canada is a trade association representing beer makers in Canada. Its stated mission is to "provide thoughtful leadership and strategic focus to grow the beer category and facilitate the commercial success of Canada's brewers."[1]
Its current Board of Directors[2] Chairman is Kyle Norrington of Labatt Breweries of Canada.
Members represent 90 percent of all domestic beer sold in Canada.[3]
Canadian Beer Day
In October 2019, Beer Canada initiated the first Canadian Beer Day, a time to celebrate beer from coast to coast to coast, every year on the Wednesday before Canadian Thanksgiving.
References
- ^ "Strategy". Beer Canada. Archived from the original on 2014-05-09. Retrieved 2014-03-12.
- ^ "Board of Directors". Beer Canada. Archived from the original on 2014-05-09. Retrieved 2014-05-08.
- ^ Crosariol, Beppi. "When it comes to beer, megabrand loyalty is going way of the stubby". Globe and Mail. Retrieved 6 February 2014.