Teleavia
Teleavia was an Italian manufacturer of televisions in the mid-20th century,[2] later absorbed by Thomson SA.[3]
The brand was best known for the innovative television set designs created by the French designer Roger Tallon in the 1950s and 1960s.[2] The 1968 edition, known as the Portavia 111, was the year's most photographed appliance.[4]
Tallon later said, in explanation of the trademark’s success and longevity: “It was the first time the shape, the function and the material absolutely intertwined”.[citation needed]
The brand's motto, from 1963, was "TELEAVIA, design also matters".
References
- ^ Design - Issues 109-114. 1958. p. 103.
- ^ a b Anne Bony (2005). Design: History, Main Trends, Major Figures. p. 145. ISBN 9780550101945.
- ^ Jane's Major Companies of Europe. 1974. p. D-179. ISBN 9780354001137.
{{cite book}}: Unknown parameter|authors=ignored (help) - ^ Jocelyne LE BOEUF (2009-09-29). "Le téléviseur portable P 111, Téléavia, agence Technès, Roger Tallon, France 1963 (diffusion 1965)" (in French). Retrieved 2018-01-05.
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