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D.P. Dough

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D.P. Dough
Company typeFranchise
IndustryFood delivery
FoundedAmherst, Massachusetts (1987)
FoundersDan and Penny Haley[1]
HeadquartersColumbus, Ohio
Key people
Eric Cook, CEO, Food Guys, Inc.
ProductsCalzone
Websitewww.dpdough.com

D.P. Dough is an American chain of calzone restaurants started in Amherst, Massachusetts and now headquartered in Columbus, Ohio. D.P. Dough restaurants are located in twenty-seven[2] college towns across the United States, offering late-night food delivery primarily marketed to local student populations.

History

Penny Haley originally debuted her calzones in 1983 at The Big E fair in West Springfield, Massachusetts, selling them to fairgoers from a food truck. In 1987, after Penny had operated the business for four years as a food truck, her son, Dan Haley, opened a retail location offering takeout and delivery of his mother's calzones. The restaurant's marketing primarily targeted students at the local University of Massachusetts—Amherst.[1] Over the first twenty-five years, the business grew to include more than twenty franchise locations in addition to the original restaurant.[3]

After acquiring the Athens, Ohio franchise in January 2011,[4] Mark Crumpton, his wife Kim, and their son Matt, purchased the D.P. Dough business from Dan Haley later that year. D.P. Dough restaurants include both corporate-owned stores and independently owned franchises.[3]

In 2018, Entrepreneur magazine named the chain as one of its "Top 200 Food and Restaurant Franchises of 2018." [5] The chain drew attention for hiring O.A.R. band member Jerry DePizzo to manage franchise sales and IT updates intended to make the chain more popular with young, tech-friendly consumers.[6]

In 2019, Food Guys Inc, the parent company of rival chain Calio's, founded by a former D.P. Dough employee in Cortland, NY, purchased D.P. Dough. Existing Calio's locations will be converted to D.P. Dough locations, with several already switching, albeit both chains being present in Rochester, New York and a few more areas, with overlapping stores being closed in other markets.[7][8]

Products

D.P. Dough describes itself as the "only national calzone franchise",[9] and the restaurant chain focuses on its calzone offerings.[1] The chain is known for "offering a wide variety of calzones with creative names".[10][11] Twenty calzone varieties are standard across all locations, and D.P. Dough restaurants offer made-to-order custom calzones as well. Individual stores may also offer their own specialty calzones.[12] In addition to the chain's signature calzone entrees, the restaurants also sell chicken wings, tater tots, bread sticks, fresh-baked cookies, dessert calzones, and pints of Ben & Jerry's ice cream.[13]

The chain uses advertising messages directed to late-night, college-age customers.[14] Some stores have offered "420" specials in April.[10][15] Although in-store dining is available, the restaurants are designed to primarily cater to take-out and delivery customers.[13][16] The store's late operating hours are intended to appeal to college students[17] and the "after-bar crowd".[18]

References

  1. ^ a b c "About Us". D.P. Dough. Retrieved June 26, 2018.
  2. ^ " 487. D.P. Dough." [1]. Retrieved on December 3, 2018.
  3. ^ a b Eaton, Dan. "Calzone delivery chain D.P. Dough planning 9 new corporate stores, plus growth through franchising". Columbus Biz Insider. January 29, 2015. [2]
  4. ^ McIntire, Melanie. "D.P. Dough Franchising now in Columbus". The Metropreneur. March 26, 2012. [3]
  5. ^ "The Top 200 Food and Restaurant Franchises of 2018." Entrepreneur. June 14, 2018. [4]
  6. ^ Upton, Nicholas. "DP Dough ‘rock star’ is the real deal."Franchise Times. July 26, 2018.[5]
  7. ^ http://www.franchisetimes.com/news/May-2019/A-Merger-and-New-Music-for-Calzone-Brand-DP-Dough/
  8. ^ https://www.nrn.com/emerging-chains/dp-dough-calzone-franchise-acquired-calios
  9. ^ Feltner, Kerry. "D.P. Dough restaurant to open in Henrietta". Rochester Business Journal. November 3, 2014. [6] Archived July 11, 2015, at the Wayback Machine
  10. ^ a b Sebert, Paul. "D.P. Dough serves up pizza alternatives on 4th Ave". The Herald-Dispatch. April 1, 2010. [7]
  11. ^ Smirniotopoulos, Nick. "D.P. Dough offers tasty cuisine, modern atmosphere". Collegiate Times. March 1, 2011. [8]
  12. ^ "Menu". D.P. Dough. Retrieved July 8, 2015
  13. ^ a b Brown, Aly. "D.P. Dough satisfies late-night appetites". Iowa City Press-Citizen. April 17, 2014. [9]
  14. ^ Bos, Mecca. "Goldie Gopher meets drunk food: DP Dough comes to Minneapolis". Hot Dish. April 16, 2015. [10]
  15. ^ McDermott, Christopher. "UConn reacts to local businesses 4/20 food deals". The Daily Campus. April 21, 2015. [11] Archived July 11, 2015, at the Wayback Machine
  16. ^ Kelley, Morgan. "Review: D.P. Dough". Columbus Underground. May 23, 2012. [12]
  17. ^ Brown, Brandon. "Late-night calzone restaurant opening in Tempe". Phoenix Business Journal. March 31, 2015. [13]
  18. ^ Arney, Steve. "D.P. Dough is in the zone". The Pantagraph. April 10, 2008. [14]
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