Lesara
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| Company type | Privately held company |
|---|---|
| Industry | Fashion |
| Founded | 2013[1] |
| Founder | Roman Kirsch[2] |
| Headquarters | , |
Number of locations | 24 (Europe)[3] (2017) |
Area served | Europe |
Key people | Roman Kirsch, Founder and CEO Robin Müller, Co-Founder and CTO Matthias Wilrich, Co-Founder and COO |
| Revenue | €75 million[4] (2016) |
| Website | www |
Lesara is a clothes online store founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller.[5] On November 9, 2018, it was reported that the company has filed bankruptcy.[6] As of 2017[update], Lesara had over 200 employees and an estimated 4 million users every month buying 100,000 products,[3][7][8] selling in 24 European countries and had established partnerships with distributors and manufacturers in other countries.[3][9]
History
Lesara was founded in 2013 by Roman Kirsch (CEO), Matthias Wilrich (COO) and Robin Müller (CTO).[7][10] The company has its head office located at the Schicklerhaus in Berlin, Germany and the second office in Guangzhou, China.[7]
Retail
Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[9][11] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimise turnaround on emerging styles.[12] The company uses data, which is acquired from Google, social media and blog posts, that is then analysed to identify current trends.[13]
Criticism
In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.[14]
Lesara has been criticized for unfair and illegal marketing tactics Germany for several years. German consumer blogger Daniel Brückner reported on his blog toptestsieger.de about fake testimonials,[15] misleading crossed out prices and copyright violations.[16] In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016.[17][18]
In early 2018 manager magazin reported that Lesara has inflated revenue figures by not accounting for returns.[6]
In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[19]
References
- ^ Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products". Retrieved 2017-07-07.
- ^ Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel. Retrieved 2017-07-07.
- ^ a b c "Lesara » Corporate Website". Lesara. Retrieved 15 August 2017.
- ^ Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde. Retrieved 2017-07-07.
- ^ "About us". Lesara. Retrieved 5 November 2016.
- ^ a b "Das Wunderkind muss Insolvenz anmelden". manager magazin. Retrieved 11 November 2018.
- ^ a b c Chloe Gendron,"Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
- ^ Chloe, Gendron (2016-06-13). "Lesara: Using Technology To Make Fast Fashion Faster". Retrieved 2017-07-07.
- ^ a b Craig Guillot, "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
- ^ "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
- ^ Julian Mitchell, "This 27-Year-Old Founder Is Transforming High-Fashion Into A Billion-Dollar Tech Industry", forbes.com,.
- ^ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
- ^ Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'". Retrieved 2017-07-07.
- ^ Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.
- ^ "Lesara - Gefälschte "Kunden"-Testimonials bei lesara.de - toptestsieger.de". toptestsieger.de (in German). 2015-11-03. Retrieved 2017-07-14.
- ^ "Betrügereien mit Fake-Produkten bei lesara.de". toptestsieger.de (in German). 2014-12-19. Retrieved 2017-07-14.
- ^ "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
- ^ "Landgericht Köln, 28 O 448/15". Retrieved 14 July 2017.
- ^ https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html