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Hans Seeberg

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Hans Christoffer Seeberg (18 November 1904 – 17 October 1984) was a Norwegian marketing agent.

He held the cand.jur. degree, but spent his career in marketing. He spent much of his career as CEO of the advertising agency Thau Reklamebyrå. He also chaired the Norwegian Association of Advertising Agencies for many years.[1] He stepped down in 1958, and was succeeded by Odd Myre. In the same year Seeberg co-founded the Institute of Marketing (Institutt for Markedsføring). It was modelled on the English Institute of Practitioners in Advertising, and owned by the Association of Advertising Agencies.[2] The Institute was incorporated into the Norwegian School of Marketing (Norges Markedshøyskole) in 1989,[3] which was in turn affiliated with the BI Norwegian Business School from 1992.[4] Seeberg did not live to see this as he died in October 1984.[1]

References

  1. ^ a b T. F. (20 October 1984). "Hans Chr. Seeberg (obituary)". Aftenposten (in Norwegian). p. 19.
  2. ^ "Markedsføringsinstitutt skal startes". Verdens Gang (in Norwegian). 3 June 1958. p. 10.
  3. ^ Elsrud, Sigrid (29 June 1989). "Markedsfører seg som ny høyskole". Aftenposten (in Norwegian). p. 19.
  4. ^ "Norges markedshøyskole (NMH)" (in Norwegian). Utdanning.net. Archived from the original on 28 April 2005. Retrieved 7 July 2009.


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